mlsanityData to 14 Oct 2026

Privacy-Friendly Cohort Determination: Sealed, CSP-Independent In-Browser ML Inference of Professional Segments for Identity-Less Advertising

arXiv 2609.36153 ↗First posted 28 Sep 2026cs.CR cs.LGcited by 0

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Abstract (arXiv)

B2B advertising targets a viewer's professional attributes (employer size and industry, function, seniority) and has obtained them by matching identities across sites. Safari and Firefox block third-party cookies, Google retired the Privacy Sandbox cohort APIs in 2025, and reverse-IP firmographics decay under remote work. We present SIF (Sealed Inference Frame), which infers coarse professional cohorts on the device and emits only a locally differentially private, taxonomy-coded label into the OpenRTB bid stream, with no cross-site identifier. It rests on a property of the web platform we make precise: a navigated cross-origin iframe is the only way third-party code obtains a policy it controls, so inference runs in WebAssembly even where the publisher's CSP forbids it, and a nested worker served with default-src 'none' gives the model no network. Even a malicious model leaks at most about 5 bits per site per week. Labels pass through a memoised k-ary randomised response keyed to the publisher's first-party identifier, which gives varepsilon-local differential privacy, defeats averaging, and links requests no better than the identifier already sent. An org-conditional k-anonymity rule suppresses cells, more strictly on corporate networks than at home. Cohorts ride OpenRTB user.data in a LinkedIn-aligned taxonomy, and attribution uses LinkedIn's click-scoped lifatid without bridging identities. We report a crawl of CSP deployment on 7,969 top sites and 431 B2B publishers, Heavy-Ad budgets, closed-form privacy-utility trade-offs, a re-identification simulation, and an assessment of which attributes are predictable at all: company type and size are, seniority largely is not. On-device is a design property, not a consent exemption.

Key facts. No citing papers in the map yet (data through 14 Oct 2026). Builds on 21 of its 78 references that are in the map. First posted on arXiv 28 Sep 2026.

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21 of 78 references.

References · 21

  1. 2016Deep Learning with Differential Privacycited by 2,728
  2. 2021Membership Inference Attacks From First Principlescited by 878
  3. 2022Quantifying Memorization Across Neural Language Modelscited by 763
  4. 2014RAPPOR: Randomized Aggregatable Privacy-Preserving Ordinal Responsecited by 272
  5. 2018Tranco: A Research-Oriented Top Sites Ranking Hardened Against Manipulationcited by 63
  6. 2016Discrete Distribution Estimation under Local Privacycited by 59
  7. 2020Mind Your Weight(s): A Large-scale Study on Insufficient Machine Learning Model Protection in Mobile Appscited by 36
  8. 2021Auditing for Discrimination in Algorithms Delivering Job Adscited by 17
  9. 2019Moving Deep Learning into Web Browser: How Far Can We Go?cited by 14
  10. 2023Measuring Re-identification Riskcited by 6
  11. 2024Anatomizing Deep Learning Inference in Web Browserscited by 6
  12. 2020Privacy in Targeted Advertising: A Surveycited by 3
9 more
  1. 2016A Multi-perspective Analysis of Carrier-Grade NAT Deploymentcited by 1
  2. 2022Privacy Limitations Of Interest-based Advertising On The Web: A Post-mortem Empirical Analysis Of Google's FLoCcited by 1
  3. 2022Towards a Tectonic Traffic Shift? Investigating Apple's New Relay Networkcited by 1
  4. 2023Interest-disclosing Mechanisms for Advertising are Privacy-Exposing (not Preserving)cited by 1
  5. 2023On the Robustness of Topics API to a Re-Identification Attackcited by 1
  6. 2024Evaluating Google's Protected Audience Protocolcited by 1
  7. 2024WorkR: Occupation Inference for Intelligent Task Assistancecited by 1
  8. 2026Longitudinal Adoption and Deprecation of the Privacy Sandbox Web APIscited by 1
  9. 2026The Rise and Fall of Google's Privacy Sandboxcited by 1

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