From Entity Mentions to Tone: An LLM-Based Pipeline for Media Bias Analysis

This paper presents a pipeline for analyzing media bias and framing in online news. The pipeline groups articles into topics and events, adds named-entity and sentiment annotations, and compares news sources through people mentions, source-level tone, and event-level coverage patterns. We apply it to 8,358 Albanian news articles collected from GDELT and compare the resulting annotations with GDELT's automated annotations. The results show moderate agreement for sentiment and entity extraction, as well as additional person-entity pairs that can potentially support the bias analysis. We compare two annotation prompts and find that stricter sentiment-validation rules remove label-score inconsistencies but increase execution time and reduce annotation coverage. Based on these results, the simpler prompt is used for the rest of the analysis. We have provided sample analysis on source-level framing pro les, person-level tone differences across sources, and event-level gatekeeping and coverage indicators. These outputs show how the same news collection can be used to examine what sources cover, how they describe public figures, and where coverage is concentrated. The approach is particularly useful in settings where manually verified datasets or specialized language tools are limited.