Bayesian Expected Uncertainty Reduction (B-EUR) Model: A Computational Account of What Makes Design Options Worth Trying

This paper proposes the Bayesian Expected Uncertainty Reduction (B-EUR) model, which formalizes the value of trying a candidate design action as its expected reduction of epistemic uncertainty about action--outcome relations. The model addresses one part of the Uncertainty Driven Action (UDA) model's open question concerning how changes in uncertainty perception determine action selection. We examine two environmental properties: generalizability, or how far knowledge from one trial extends to neighboring candidates, and outcome discriminability, or how clearly differences among outcomes can be distinguished. We tested the model through simulations and human experiments using a graph-shape guessing task that isolates learning about action--outcome relations under a limited trial budget. Epistemic value followed an inverted-U-shaped relationship with generalizability and increased with outcome discriminability in the simulations. In the human experiments, the subjective value of trying and enjoyment followed inverted-U-shaped relationships with generalizability, while choice behavior reflected both properties. The B-EUR model provides a computational account of candidate-action evaluation within uncertainty-driven design activity and offers implications for constructing prototype sets, framing design problems, and organizing feedback to support informative exploration.