A global predicted-fMRI drive signal from TRIBE does not predict YouTube replay heatmaps

Deep multimodal brain-encoding models now predict fMRI responses to naturalistic video with high accuracy; whether their predicted neural signals also forecast behavioral engagement is unknown. We run TRIBE, the winning model of the 2025 Algonauts challenge (Llama-3.2 + V-JEPA 2 + Wav2Vec-BERT), on 48 YouTube videos and reduce its predicted cortical response to a per-second engagement curve, the global field power. Correlated against each video's "most replayed" heatmap, a proxy for re-watch, it shows no evidence of prediction: the pooled position-controlled partial correlation is +0.058 (95% CI [-0.04, 0.15]; t(47)=1.21, p=0.23), and not above simple loudness/motion baselines. The raw correlation is also near zero; the moderate values for music videos are an onset-replay artifact. The null holds across six cortical-network readouts, value/salience ROIs, and a permutation test; a supervised leave-one-video-out probe appears to reach r=0.47 but collapses to a temporal-shape artifact under a proper position control. Running the probe on TRIBE's input streams reveals at most a small, borderline visual-stream signal (matched vs. mismatched p=0.004-0.06) and none in audio, text, or the predicted cortex. The inter-subject-correlation readout, the closest prior positive result, is unavailable from the subject-averaged released model, so we fit our own per-subject encoders on the Algonauts fMRI (validated in-domain at r=0.15 and cross-domain, Friends-to-film, at r=0.10); the predicted ISC still does not track re-watch (r=-0.04, p=0.34). We bound rather than merely fail to reject the null: a Bayes factor gives moderate evidence for it (BF01=3.2), an equivalence test excludes effects above r=0.14, and the target's split-half reliability (0.82; ceiling r=0.9) rules out a noisy-label artifact. We release code, a video-ID manifest, and a heatmap-acquisition method robust to YouTube's SABR streaming.