Geographic Bias and Diversity in AI Evaluation

Among the many challenges hindering the responsible development and deployment of AI, arguably none has faced more intense scrutiny than bias in its various forms. This underscores the widespread concerns across AI researchers that model outputs, e.g., from generative AI, may encode structural distributional imbalances (stemming from training data or model design) that may amplify social inequality or introduce systemic distortions across application domains ranging from biodiversity to disaster mitigation. Yet, relatively little work has investigated the geographical nature of bias or developed measurable benchmarks for what it means for (generative) AI to be unbiased. In this chapter, we investigate this issue through a literature review. As foundation models are reshaping the landscape of bias research, we examine work spanning both the pre-generative AI and generative AI periods. First, we identify a range of geographic biases. These biases span from representation bias in the training data and regional disparities in the factual recall of language models to the tendency of generative AI to over-proportionally favor prototypical places (called defaults). Then, we showcase how recent studies address the latter bias by evaluating geographic diversity in the outputs of generative AI across various cognitive levels, parameter settings, and output modalities.