From Pixels to Personas: Tracking the Evolution of Anime Characters

Anime, originated from Japan, is one of the most influential cultural products in modern society and is especially popular among younger generations. The popularity of anime reflects important cultural evolutions in our society. Despite existing research on anime as a cultural phenomenon, we still have a limited understanding of how anime really evolves over the years. In this study, using a large-scale multimodal dataset of anime characters from an anime review site, we applied computational methods that integrate textual, visual, and production features of anime characters with online popularity traces. By combining LLM-extracted personality features with avatar features, we identify recurring personality archetypes and visual tropes with their temporal evolution over the past decades. We found that the target audience of anime has undergone a systematic shift from children to a maturing audience of teenagers and young adults over time. Character design has been undergoing moe-ification, with softer or sexualized female traits becoming increasingly prominent since the 2000s. Some personality archetypes are often visually predictable, yet audiences also tend to prefer less conventionalized characters. Finally, we reveal that visual signals play a more dominant role than personality traits in shaping audience preferences, with features such as moe-style faces and mechanical designs contributing greatly to popularity. These findings offer insights into the broader dynamics of anime's cultural and creative practices.