Understanding User Perceptions of Human-centered AI-Enhanced Support Group Formation in Online Healthcare Communities

Peer support is critical to managing chronic health conditions. Online health communities (OHCs) enable patients and caregivers to connect with similar others, yet their large scale makes it challenging to find the most relevant peers and content. This study assessed perceived value, preferred features, and acceptance conditions for algorithmically personalized support group formation within OHCs. A two-phase, mixed-methods survey (N=165) examined OHC participation patterns, personalization priorities, and acceptance of a simulated personalized support group. Perceived value of the simulated support group was high (mean 4.55/5; 62.8% rated 5/5) and 91.5% would join this group. The importance participants placed on peer matching strongly correlated with perceived value (rho=0.764, p<0.001). Qualitative findings revealed conditional acceptance: participants demand security, transparency, human oversight, and user control over data. Personalized support groups may be desired, but they will not be adopted unless trust, privacy, and algorithmic governance concerns are addressed.