Detecting Fake Reviewer Groups in Dynamic Networks: An Adaptive Graph Learning Method

The proliferation of fake reviews, often produced by organized groups, undermines consumer trust and fair competition on online platforms. These groups employ sophisticated strategies that evade traditional detection methods, particularly in cold-start scenarios involving newly launched products with sparse data. To address this, we propose the underlineDiversity- and underlineSimilarity-aware underlineDynamic underlineGraph underlineAttention-enhanced underlineGraph underlineConvolutional underlineNetwork (DS-DGA-GCN), a new graph learning model for detecting fake reviewer groups. DS-DGA-GCN achieves robust detection since it focuses on the joint relationships among products, reviews, and reviewers by modeling product-review-reviewer networks. DS-DGA-GCN also achieves adaptive detection by integrating a Network Feature Scoring (NFS) system and a new dynamic graph attention mechanism. The NFS system quantifies network attributes, including neighbor diversity, network self-similarity, as a unified feature score. The dynamic graph attention mechanism improves the adaptability and computational efficiency by captures features related to temporal information, node importance, and global network structure. Extensive experiments conducted on two real-world datasets derived from Amazon and Xiaohongshu demonstrate that DS-DGA-GCN significantly outperforms state-of-the-art baselines, achieving accuracies of up to 89.8% and 88.3%, respectively.