One Word is Enough: Minimal Adversarial Perturbations for Neural Text Ranking

Neural ranking models (NRMs) achieve strong retrieval effectiveness, yet prior work has shown they are vulnerable to adversarial perturbations. We revisit this robustness question with a minimal, query-aware attack that promotes a target document by inserting or substituting a single, semantically aligned word - the query center. We study heuristic and gradient-guided variants, including a white-box method that identifies influential insertion points. On TREC-DL 2019/2020 with BERT and monoT5 re-rankers, our single-word attacks achieve up to 91% success while modifying fewer than two tokens per document on average, achieving competitive rank and score boosts with far fewer edits under a comparable white-box setup to ensure fair evaluation against PRADA. We also introduce new diagnostic metrics to analyze attack sensitivity beyond aggregate success rates. Our analysis reveals a Goldilocks zone in which mid-ranked documents are most vulnerable. These findings demonstrate practical risks and motivate future defenses for robust neural ranking.