Generative AI Assisted Workflows in Architectural Conceptual Design: Performance, Creative Self-Efficacy, and Cognitive Load

Generative AI (GenAI) is increasingly adopted in design education, yet evaluating its educational value through final outcomes provides an incomplete picture. This study compares two ecologically plausible workflows in an architectural conceptual design task: GenAI-assisted image generation and ArchDaily-based precedent search. The comparison concerns complete workflows rather than the isolated contributions. Thirty-six students completed a two-phase design task, first designing independently and then revising with their assigned workflow. Eight judges rated design performance, while participants reported task-specific and general creative self-efficacy and cognitive load after each phase. Difference-in-differences analyses showed no significant overall differences between the GenAI and precedent-search workflows in design performance, cognitive workload, or task-specific creative self-efficacy. Beyond these null overall effects, three patterns were observed. General creative self-efficacy showed a significant relative decline under the GenAI workflow. A subgroup analysis suggested higher revision-phase performance among novice students using GenAI than among those using precedent search (F (1,32) = 4.303, p = 0.046). However, this exploratory interaction should be interpreted cautiously due to low rating reliability, small subgroup cells, and imprecise estimation. Third, exploratory prompt analyses suggested that iterative, task-specific prompting strategies (CD3, CD6) were associated with cognitive load reductions at the uncorrected level, but neither association survived multiple-comparison correction. Overall, the GenAI workflow did not produce uniform gains. Its educational value may depend on pedagogical framing, learner characteristics, and human-AI interaction structure, underscoring the need to preserve creative agency and develop prompt literacy.