ReviewSense: Transforming Customer Review Dynamics into Actionable Business Insights

As customer feedback becomes increasingly central to strategic growth, the ability to derive actionable insights from unstructured reviews is essential. While traditional AI-driven systems excel at predicting user preferences, far less work has focused on transforming customer reviews into prescriptive, business-facing recommendations. This paper introduces ReviewSense, a novel prescriptive decision support framework that leverages advanced large language models (LLMs) to transform customer reviews into targeted, actionable business recommendations. By identifying key trends, recurring issues, and specific concerns within customer sentiments, ReviewSense extends beyond preference-based systems to provide businesses with deeper insights for sustaining growth and enhancing customer loyalty. The novelty of this work lies in integrating clustering, LLM adaptation, and expert-driven evaluation into a unified, business-facing pipeline. Preliminary manual evaluations indicate strong alignment between the model's recommendations and business objectives, highlighting its potential for driving data-informed decision-making. This framework offers a new perspective on AI-driven sentiment analysis, demonstrating its value in refining business strategies and maximizing the impact of customer feedback.