Recommendation System in Advertising and Streaming Media: Unsupervised Data Enhancement Sequence Suggestions

Sequential recommendation is an extensively explored approach to capturing users' evolving preferences based on past interactions, aimed at predicting their next likely choice. Despite significant advancements in this domain, including methods based on RNNs and self-attention, challenges like limited supervised signals and noisy data caused by unintentional clicks persist. To address these challenges, some studies have incorporated unsupervised learning by leveraging local item contexts within individual sequences. However, these methods often overlook the intricate associations between items across multiple sequences and are susceptible to noise in item co-occurrence patterns. In this context, we introduce a novel framework, Global Unsupervised Data-Augmentation (UDA4SR), which adopts a graph contrastive learning perspective to generate more robust item embeddings for sequential recommendation. Our approach begins by integrating Generative Adversarial Networks (GANs) for data augmentation, which serves as the first step to enhance the diversity and richness of the training data. Then, we build a Global Item Relationship Graph (GIG) based on all user interaction sequences. Subsequently, we employ graph contrastive learning on the refined graph to enhance item embeddings by capturing complex global associations. To model users' dynamic and diverse interests more effectively, we enhance the CapsNet module with a novel target-attention mechanism. Extensive experiments show that UDA4SR significantly outperforms state-of-the-art approaches.