Style4Rec: Enhancing Transformer-based E-commerce Recommendation Systems with Style and Shopping Cart Information

Understanding users' product preferences is essential to the efficacy of a recommendation system. Precision marketing leverages users' historical data to discern these preferences and recommends products that align with them. However, recent browsing and purchase records might better reflect current purchasing inclinations. Transformer-based recommendation systems have made strides in sequential recommendation tasks, but they often fall short in utilizing product image style information and shopping cart data effectively. In light of this, we propose Style4Rec, a transformer-based e-commerce recommendation system that harnesses style and shopping cart information to enhance existing transformer-based sequential product recommendation systems. Style4Rec represents a significant step forward in personalized e-commerce recommendations, outperforming benchmarks across various evaluation metrics. Style4Rec resulted in notable improvements: HR@5 increased from 0.681 to 0.735, NDCG@5 increased from 0.594 to 0.674, and MRR@5 increased from 0.559 to 0.654. We tested our model using an e-commerce dataset from our partnering company and found that it exceeded established transformer-based sequential recommendation benchmarks across various evaluation metrics. Thus, Style4Rec presents a significant step forward in personalized e-commerce recommendation systems.