Dissecting Bit-Level Scaling Laws in Quantizing Vision Generative Models

Vision generative models have recently made significant advancements along two primary paradigms: diffusion-style and language-style, both of which have demonstrated excellent scaling laws. Quantization is crucial for efficiently deploying these models, as it reduces memory and computation costs. In this work, we systematically investigate the impact of quantization on these two paradigms. Surprisingly, despite achieving comparable performance in full precision, language-style models consistently outperform diffusion-style models across various quantization settings. This observation suggests that language-style models have superior bit-level scaling laws, offering a better tradeoff between model quality and total bits. To dissect this phenomenon, we conduct extensive experiments and find that the primary reason is the discrete representation space of language-style models, which is more tolerant of information loss during quantization. Furthermore, our analysis indicates that improving the bit-level scaling law of quantized vision generative models is challenging, with model distillation identified as a highly effective approach. Specifically, we propose TopKLD to optimize the transfer of distilled knowledge by balancing ``implicit knowledge'' and ``explicit knowledge'' during the distillation process. This approach elevates the bit-level scaling laws by one level across both integer and floating-point quantization settings.