Facing Identity: The Formation and Performance of Identity via Face-Based Artificial Intelligence Technologies

How is identity constructed and performed in the digital via face-based artificial intelligence technologies? While questions of identity on the textual Internet have been thoroughly explored, the Internet has progressed to a multimedia form that not only centers the visual, but specifically the face. At the same time, a wealth of scholarship has and continues to center the topics of surveillance and control through facial recognition technologies (FRTs), which have extended the logics of the racist pseudoscience of physiognomy. Much less work has been devoted to understanding how such face-based artificial intelligence technologies have influenced the formation and performance of identity. This literature review considers how such technologies interact with faciality, which entails the construction of what a face may represent or signify, along axes of identity such as race, gender, and sexuality. In grappling with recent advances in AI such as image generation and deepfakes, I propose that we are now in an era of "post-facial" technologies that build off our existing culture of facility while eschewing the analog face, complicating our relationship with identity vis-a-vis the face. Drawing from previous frameworks of identity play in the digital, as well as trans practices that have historically played with or transgressed the boundaries of identity classification, we can develop concepts adequate for analyzing digital faciality and identity given the current landscape of post-facial artificial intelligence technologies that allow users to interface with the digital in an entirely novel manner. To ground this framework of transgression, I conclude by proposing an interview study with VTubers -- online streamers who perform using motion-captured avatars instead of their real-life faces -- to gain qualitative insight on how these sociotechnical experiences.