Setting the AI Agenda -- Evidence from Sweden in the ChatGPT Era

This paper examines the development of the Artificial Intelligence (AI) meta-debate in Sweden before and after the release of ChatGPT. From the perspective of agenda-setting theory, we propose that it is an elite outside of party politics that is leading the debate -- i.e. that the politicians are relatively silent when it comes to this rapid development. We also suggest that the debate has become more substantive and risk-oriented in recent years. To investigate this claim, we draw on an original dataset of elite-level documents from the early 2010s to the present, using op-eds published in a number of leading Swedish newspapers. By conducting a qualitative content analysis of these materials, our preliminary findings lend support to the expectation that an academic, rather than a political elite is steering the debate.