Improving search relevance of Azure Cognitive Search by Bayesian optimization

Azure Cognitive Search (ACS) has emerged as a major contender in "Search as a Service" cloud products in recent years. However, one of the major challenges for ACS users is to improve the relevance of the search results for their specific usecases. In this paper, we propose a novel method to find the optimal ACS configuration that maximizes search relevance for a specific usecase (product search, document search...) The proposed solution improves key online marketplace metrics such as click through rates (CTR) by formulating the search relevance problem as hyperparameter tuning. We have observed significant improvements in real-world search call to action (CTA) rate in multiple marketplaces by introducing optimized weights generated from the proposed approach.