PodReels: Human-AI Co-Creation of Video Podcast Teasers

Video podcast teasers are short videos that can be shared on social media platforms to capture interest in the full episodes of a video podcast. These teasers enable long-form podcasters to reach new audiences and gain new followers. However, creating a compelling teaser from an hour-long episode is challenging. Selecting interesting clips requires significant mental effort; editing the chosen clips into a cohesive, well-produced teaser is time-consuming. To support the creation of video podcast teasers, we first investigate what makes a good teaser. We combine insights from both audience comments and creator interviews to determine a set of essential ingredients. We also identify a common workflow shared by creators during the process. Based on these findings, we introduce a human-AI co-creative tool called PodReels to assist video podcasters in creating teasers. Our user study shows that PodReels significantly reduces creators' mental demand and improves their efficiency in producing video podcast teasers.