From Bad to Worse: Using Private Data to Propagate Disinformation on Online Platforms with a Greater Efficiency

We outline a planned experiment to investigate if personal data (e.g., demographics and behavioral patterns) can be used to selectively expose individuals to disinformation such that an adversary can spread disinformation more efficiently compared to broadcasting the same information to everyone. This mechanism, if effective, will have devastating consequences as modern technologies collect and infer a plethora of private data that can be abused to target with disinformation. We believe this research will inform designing policies and regulations for online platforms.