Using Semantic Similarity and Text Embedding to Measure the Social Media Echo of Strategic Communications
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Abstract (arXiv)
Online discourse covers a wide range of topics and many actors tailor their content to impact online discussions through carefully crafted messages and targeted campaigns. Yet the scale and diversity of online media content make it difficult to evaluate the impact of a particular message. In this paper, we present a new technique that leverages semantic similarity to quantify the change in the discussion after a particular message has been published. We use a set of press releases from environmental organisations and tweets from the climate change debate to show that our novel approach reveals a heavy-tailed distribution of response in online discourse to strategic communications.
Key facts. Cited by 3 papers in the map (data through 7 Oct 2026). Builds on 11 of its 29 references that are in the map. First posted on arXiv 29 Mar 2023.
Builds on
11 of 29 references.
References · 11
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Citing papers per year: 2025: 2; 2026: 1.
3 papers.
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- 2026PowerFlow: Unlocking the Dual Nature of LLMs via Principled Distribution Matching19 Mar 2026
- 2025Think Less, Label Better: Multi-Stage Domain-Grounded Synthetic Data Generation for Fine-Tuning Large Language Models in Telecommunications30 Sep 2025
- 2025BARE: Leveraging Base Language Models for Few-Shot Synthetic Data Generation3 Feb 2025