Towards automatic detection of wildlife trade using machine vision models

Unsustainable trade in wildlife is one of the major threats affecting the global biodiversity crisis. An important part of the trade now occurs on the internet, especially on digital marketplaces and social media. Automated methods to identify trade posts are needed as resources for conservation are limited. Here, we developed machine vision models based on Deep Neural Networks with the aim to automatically identify images of exotic pet animals for sale. A new training dataset representing exotic pet animals advertised for sale on the web was generated for this purpose. We trained 24 neural-net models spanning a combination of five different architectures, three methods of training and two types of datasets. Specifically, model generalisation improved after setting a portion of the training images to represent negative features. Models were evaluated on both within and out of distribution data to test wider model applicability. The top performing models achieved an f-score of over 0.95 on within distribution evaluation and between 0.75 to 0.87 on the two out of distribution datasets. Notably, feature visualisation indicated that models performed well in detecting the surrounding context (e.g. a cage) in which an animal was located, therefore helping to automatically detect images of animals in non-natural environments. The proposed methods can help investigate the online wildlife trade, but can also be adapted to study other types of people-nature interactions from digital platforms. Future studies can use these findings to build robust machine learning models and new data collection pipelines for more taxonomic groups.