Visual resemblance and communicative context constrain the emergence of graphical conventions

From photorealistic sketches to schematic diagrams, drawing provides a versatile medium for communicating about the visual world. How do images spanning such a broad range of appearances reliably convey meaning? Do viewers understand drawings based solely on their ability to resemble the entities they refer to (i.e., as images), or do they understand drawings based on shared but arbitrary associations with these entities (i.e., as symbols)? In this paper, we provide evidence for a cognitive account of pictorial meaning in which both visual and social information is integrated to support effective visual communication. To evaluate this account, we used a communication task where pairs of participants used drawings to repeatedly communicate the identity of a target object among multiple distractor objects. We manipulated social cues across three experiments and a full internal replication, finding pairs of participants develop referent-specific and interaction-specific strategies for communicating more efficiently over time, going beyond what could be explained by either task practice or a pure resemblance-based account alone. Using a combination of model-based image analyses and crowdsourced sketch annotations, we further determined that drawings did not drift toward arbitrariness, as predicted by a pure convention-based account, but systematically preserved those visual features that were most distinctive of the target object. Taken together, these findings advance theories of pictorial meaning and have implications for how successful graphical conventions emerge via complex interactions between visual perception, communicative experience, and social context.