AliMe MKG: A Multi-modal Knowledge Graph for Live-streaming E-commerce
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Abstract (arXiv)
Live streaming is becoming an increasingly popular trend of sales in E-commerce. The core of live-streaming sales is to encourage customers to purchase in an online broadcasting room. To enable customers to better understand a product without jumping out, we propose AliMe MKG, a multi-modal knowledge graph that aims at providing a cognitive profile for products, through which customers are able to seek information about and understand a product. Based on the MKG, we build an online live assistant that highlights product search, product exhibition and question answering, allowing customers to skim over item list, view item details, and ask item-related questions. Our system has been launched online in the Taobao app, and currently serves hundreds of thousands of customers per day.
Key facts. Cited by 8 papers in the map (data through 7 Oct 2026). Builds on 8 of its 8 references that are in the map. First posted on arXiv 13 Sep 2021.
Builds on
8 of 8 references.
References · 8
- 2015Deep Residual Learning for Image Recognitioncited by 51,809
- 2018BERT: Pre-training of Deep Bidirectional Transformers for Language Understandingcited by 40,204
- 2020An Image is Worth 16x16 Words: Transformers for Image Recognition at Scalecited by 29,915
- 2020Pixel-BERT: Aligning Image Pixels with Text by Deep Multi-Modal Transformerscited by 288
- 2019StructBERT: Incorporating Language Structures into Pre-training for Deep Language Understandingcited by 108
- 2020FLAT: Chinese NER Using Flat-Lattice Transformercited by 67
- 2021LightningDOT: Pre-training Visual-Semantic Embeddings for Real-Time Image-Text Retrievalcited by 44
- 2020AliMe KG: Domain Knowledge Graph Construction and Application in E-commercecited by 16
Built on by
Citing papers per year: 2022: 3; 2023: 2; 2024: 1; 2025: 2.
8 papers.
- 2022Multi-Modal Knowledge Graph Construction and Application: A Surveycited by 74
- 2023Attribute-Consistent Knowledge Graph Representation Learning for Multi-Modal Entity Alignmentcited by 23
- 2022Construction and Applications of Billion-Scale Pre-Trained Multimodal Business Knowledge Graphcited by 13
- 2023Multi-Modal Knowledge Graph Transformer Framework for Multi-Modal Entity Alignmentcited by 6
- 2024IBMEA: Exploring Variational Information Bottleneck for Multi-modal Entity Alignmentcited by 3
- 2025Mitigating Modality Bias in Multi-modal Entity Alignment from a Causal Perspectivecited by 1
- 2025Hyper-modal Imputation Diffusion Embedding with Dual-Distillation for Federated Multimodal Knowledge Graph Completioncited by 1
- 2022Digital Human Interactive Recommendation Decision-Making Based on Reinforcement Learningcited by 0
- 2025Hyper-modal Imputation Diffusion Embedding with Dual-Distillation for Federated Multimodal Knowledge Graph Completion27 Jun 2025
- 2025Mitigating Modality Bias in Multi-modal Entity Alignment from a Causal Perspective28 Apr 2025
- 2024IBMEA: Exploring Variational Information Bottleneck for Multi-modal Entity Alignment27 Jul 2024
- 2023Multi-Modal Knowledge Graph Transformer Framework for Multi-Modal Entity Alignment10 Oct 2023
- 2023Attribute-Consistent Knowledge Graph Representation Learning for Multi-Modal Entity Alignment4 Apr 2023
- 2022Digital Human Interactive Recommendation Decision-Making Based on Reinforcement Learning6 Oct 2022
- 2022Construction and Applications of Billion-Scale Pre-Trained Multimodal Business Knowledge Graph30 Sep 2022
- 2022Multi-Modal Knowledge Graph Construction and Application: A Survey11 Feb 2022