Freudian and Newtonian Recurrent Cell for Sequential Recommendation

A sequential recommender system aims to recommend attractive items to users based on behaviour patterns. The predominant sequential recommendation models are based on natural language processing models, such as the gated recurrent unit, that embed items in some defined space and grasp the user's long-term and short-term preferences based on the item embeddings. However, these approaches lack fundamental insight into how such models are related to the user's inherent decision-making process. To provide this insight, we propose a novel recurrent cell, namely FaNC, from Freudian and Newtonian perspectives. FaNC divides the user's state into conscious and unconscious states, and the user's decision process is modelled by Freud's two principles: the pleasure principle and reality principle. To model the pleasure principle, i.e., free-floating user's instinct, we place the user's unconscious state and item embeddings in the same latent space and subject them to Newton's law of gravitation. Moreover, to recommend items to users, we model the reality principle, i.e., balancing the conscious and unconscious states, via a gating function. Based on extensive experiments on various benchmark datasets, this paper provides insight into the characteristics of the proposed model. FaNC initiates a new direction of sequential recommendations at the convergence of psychoanalysis and recommender systems.