QuickIM: Efficient, Accurate and Robust Influence Maximization Algorithm on Billion-Scale Networks

The Influence Maximization (IM) problem aims at finding k seed vertices in a network, starting from which influence can be spread in the network to the maximum extent. In this paper, we propose QuickIM, the first versatile IM algorithm that attains all the desirable properties of a practically applicable IM algorithm at the same time, namely high time efficiency, good result quality, low memory footprint, and high robustness. On real-world social networks, QuickIM achieves the Omega(n + m) lower bound on time complexity and Omega(n) space complexity, where n and m are the number of vertices and edges in the network, respectively. Our experimental evaluation verifies the superiority of QuickIM. Firstly, QuickIM runs 1-3 orders of magnitude faster than the state-of-the-art IM algorithms. Secondly, except EasyIM, QuickIM requires 1-2 orders of magnitude less memory than the state-of-the-art algorithms. Thirdly, QuickIM always produces as good quality results as the state-of-the-art algorithms. Lastly, the time and the memory performance of QuickIM is independent of influence probabilities. On the largest network used in the experiments that contains more than 3.6 billion edges, QuickIM is able to find hundreds of influential seeds in less than 4 minutes, while all the state-of-the-art algorithms fail to terminate in an hour.