Tales of Two Cities: Using Social Media to Understand Idiosyncratic Lifestyles in Distinctive Metropolitan Areas

Lifestyles are a valuable model for understanding individuals' physical and mental lives, comparing social groups, and making recommendations for improving people's lives. In this paper, we examine and compare lifestyle behaviors of people living in cities of different sizes, utilizing freely available social media data as a large-scale, low-cost alternative to traditional survey methods. We use the Greater New York City area as a representative for large cities, and the Greater Rochester area as a representative for smaller cities in the United States. We employed matrix factor analysis as an unsupervised method to extract salient mobility and work-rest patterns for a large population of users within each metropolitan area. We discovered interesting human behavior patterns at both a larger scale and a finer granularity than is present in previous literature, some of which allow us to quantitatively compare the behaviors of individuals of living in big cities to those living in small cities. We believe that our social media-based approach to lifestyle analysis represents a powerful tool for social computing in the big data age.