# Beyond Single Videos: Benchmarking and Active Evidence Seeking for E-Commerce Cross-Video Reasoning

arXiv: https://arxiv.org/abs/2610.03099 · HTML: https://mlsanity.com/paper/2610.03099/

## Key facts

- No citing papers in the map yet (data through 14 Oct 2026).
- Builds on 42 of its 51 references that are in the map.
- First posted on arXiv 2 Oct 2026.

## Builds on (most cited first, 30 of 42)

- [DeepSeekMath: Pushing the Limits of Mathematical Reasoning in Open Language Models](https://mlsanity.com/paper/2402.03300/) (2024)
- [ReAct: Synergizing Reasoning and Acting in Language Models](https://mlsanity.com/paper/2210.03629/) (2022)
- [Reflexion: Language Agents with Verbal Reinforcement Learning](https://mlsanity.com/paper/2303.11366/) (2023)
- [Toolformer: Language Models Can Teach Themselves to Use Tools](https://mlsanity.com/paper/2302.04761/) (2023)
- [Robust Speech Recognition via Large-Scale Weak Supervision](https://mlsanity.com/paper/2212.04356/) (2022)
- [Let's Verify Step by Step](https://mlsanity.com/paper/2305.20050/) (2023)
- [Self-Refine: Iterative Refinement with Self-Feedback](https://mlsanity.com/paper/2303.17651/) (2023)
- [Qwen3-VL Technical Report](https://mlsanity.com/paper/2511.21631/) (2025)
- [LlamaFactory: Unified Efficient Fine-Tuning of 100+ Language Models](https://mlsanity.com/paper/2403.13372/) (2024)
- [Video-MME: The First-Ever Comprehensive Evaluation Benchmark of Multi-modal LLMs in Video Analysis](https://mlsanity.com/paper/2405.21075/) (2024)
- [Video-LLaVA: Learning United Visual Representation by Alignment Before Projection](https://mlsanity.com/paper/2311.10122/) (2023)
- [MVBench: A Comprehensive Multi-modal Video Understanding Benchmark](https://mlsanity.com/paper/2311.17005/) (2023)
- [VideoLLaMA 2: Advancing Spatial-Temporal Modeling and Audio Understanding in Video-LLMs](https://mlsanity.com/paper/2406.07476/) (2024)
- [NExT-QA:Next Phase of Question-Answering to Explaining Temporal Actions](https://mlsanity.com/paper/2105.08276/) (2021)
- [LongVideoBench: A Benchmark for Long-context Interleaved Video-Language Understanding](https://mlsanity.com/paper/2407.15754/) (2024)
- [LLaVA-Video: Video Instruction Tuning With Synthetic Data](https://mlsanity.com/paper/2410.02713/) (2024)
- [ActivityNet-QA: A Dataset for Understanding Complex Web Videos via Question Answering](https://mlsanity.com/paper/1906.02467/) (2019)
- [ToolRL: Reward is All Tool Learning Needs](https://mlsanity.com/paper/2504.13958/) (2025)
- [VideoAgent: Long-form Video Understanding with Large Language Model as Agent](https://mlsanity.com/paper/2403.10517/) (2024)
- [InternVideo2: Scaling Foundation Models for Multimodal Video Understanding](https://mlsanity.com/paper/2403.15377/) (2024)
- [MLVU: Benchmarking Multi-task Long Video Understanding](https://mlsanity.com/paper/2406.04264/) (2024)
- [VideoTree: Adaptive Tree-based Video Representation for LLM Reasoning on Long Videos](https://mlsanity.com/paper/2405.19209/) (2024)
- [GPT4Tools: Teaching Large Language Model to Use Tools via Self-instruction](https://mlsanity.com/paper/2305.18752/) (2023)
- [ToolkenGPT: Augmenting Frozen Language Models with Massive Tools via Tool Embeddings](https://mlsanity.com/paper/2305.11554/) (2023)
- [RUDDER: Return Decomposition for Delayed Rewards](https://mlsanity.com/paper/1806.07857/) (2018)
- [Video-Holmes: Can MLLM Think Like Holmes for Complex Video Reasoning?](https://mlsanity.com/paper/2505.21374/) (2025)
- [GLoRe: When, Where, and How to Improve LLM Reasoning via Global and Local Refinements](https://mlsanity.com/paper/2402.10963/) (2024)
- [Reinforcement Learning Optimization for Large-Scale Learning: An Efficient and User-Friendly Scaling Library](https://mlsanity.com/paper/2506.06122/) (2025)
- [EgoExoLearn: A Dataset for Bridging Asynchronous Ego- and Exo-centric View of Procedural Activities in Real World](https://mlsanity.com/paper/2403.16182/) (2024)
- [Automatic Understanding of Image and Video Advertisements](https://mlsanity.com/paper/1707.03067/) (2017)

## Abstract (arXiv)

E-commerce videos are information-dense and frequently compared by consumers evaluating products and merchants assessing marketing strategies. However, existing multimodal models mainly focus on single-video understanding and have limited ability to compare information across videos. We introduce AdsCVR, the first e-commerce cross-video reasoning benchmark, containing 2,483 videos and 6,110 question-answer pairs across six reasoning dimensions. Cross- video reasoning requires models to locate fine-grained evidence among many redundant frames and integrate visual details, speech, and on-screen text. We therefore propose AdSeek, an agentic framework that dynamically selects visual and audio tools during multi-turn exploration, replacing static uniform sampling with active evidence acquisition. To address the sparse credit assignment of reinforcement learning, we develop an offline trajectory rectification mechanism that identifies reasoning errors and missing multimodal evidence in RL-generated trajectories. The corrected trajectories provide supervised fine-tuning signals that reduce biases learned during RL. This mechanism supports a rectified bootstrapping pipeline in which initial RL exposes reasoning bottlenecks, supervised fine-tuning corrects them, and a final RL stage further improves the policy. AdSeek achieves 74.30 percent accuracy on the AdsCVR test split, outperforming its Qwen3-VL-8B-Instruct backbone by 27.90 percentage points. It also generalizes to the open- domain CrossVid benchmark, demonstrating effective active evidence gathering.