# SimTrace: Grounded Multimodal User Trajectories Generation for Online User Modeling

arXiv: https://arxiv.org/abs/2609.38397 · HTML: https://mlsanity.com/paper/2609.38397/

## Key facts

- No citing papers in the map yet (data through 14 Oct 2026).
- Builds on 18 of its 33 references that are in the map.
- First posted on arXiv 29 Sep 2026.

## Builds on (most cited first, 18 of 18)

- [GDPO: Group reward-Decoupled Normalization Policy Optimization for Multi-reward RL Optimization](https://mlsanity.com/paper/2601.05242/) (2026)
- [Flipping the Dialogue: Training and Evaluating User Language Models](https://mlsanity.com/paper/2510.06552/) (2025)
- [UXAgent: An LLM Agent-Based Usability Testing Framework for Web Design](https://mlsanity.com/paper/2502.12561/) (2025)
- [PlatoLM: Teaching LLMs in Multi-Round Dialogue via a User Simulator](https://mlsanity.com/paper/2308.11534/) (2023)
- [Can LLM Agents Simulate Multi-Turn Human Behavior? Evidence from Real Online Customer Behavior Data](https://mlsanity.com/paper/2503.20749/) (2025)
- [OPeRA: A Dataset of Observation, Persona, Rationale, and Action for Evaluating LLMs on Human Online Shopping Behavior Simulation](https://mlsanity.com/paper/2506.05606/) (2025)
- [Shop-R1: Rewarding LLMs to Simulate Human Behavior in Online Shopping via Reinforcement Learning](https://mlsanity.com/paper/2507.17842/) (2025)
- [Customer-R1: Personalized Simulation of Human Behaviors via RL-based LLM Agent in Online Shopping](https://mlsanity.com/paper/2510.07230/) (2025)
- [PAARS: Persona Aligned Agentic Retail Shoppers](https://mlsanity.com/paper/2503.24228/) (2025)
- [LLM Agent Meets Agentic AI: Can LLM Agents Simulate Customers to Evaluate Agentic-AI-based Shopping Assistants?](https://mlsanity.com/paper/2509.21501/) (2025)
- [RecUserSim: A Realistic and Diverse User Simulator for Evaluating Conversational Recommender Systems](https://mlsanity.com/paper/2507.22897/) (2025)
- [Large Scale Purchase Prediction with Historical User Actions on B2C Online Retail Platform](https://mlsanity.com/paper/1408.6515/) (2014)
- [Advancing Retail Data Science: Comprehensive Evaluation of Synthetic Data](https://mlsanity.com/paper/2406.13130/) (2024)
- [SAGE: A Top-Down Bottom-Up Knowledge-Grounded User Simulator for Multi-turn AGent Evaluation](https://mlsanity.com/paper/2510.11997/) (2025)
- [ShopGym: An Integrated Framework for Realistic Simulation and Scalable Benchmarking of E-Commerce Web Agents](https://mlsanity.com/paper/2605.16116/) (2026)
- [Beyond Co-occurrence: Multi-modal Session-based Recommendation](https://mlsanity.com/paper/2309.17037/) (2023)
- [VISTA: A Versatile Interactive User Simulation Toolkit for Agent Evaluation](https://mlsanity.com/paper/2606.11079/) (2026)
- [SimGym: A Framework for A/B Test Simulation in E-Commerce with Traffic-Grounded VLM Agents](https://mlsanity.com/paper/2605.19219/) (2026)

## Abstract (arXiv)

Virtual clients offer a cost-effective approach to support applications such as A/B testing, recommender system development, and interface evaluation. However, building them requires access to large-scale, semantically faithful, fine-grained online user trajectories. These data are difficult to obtain because proprietary logs are subject to privacy restrictions and small businesses often lack sufficient traffic. Consequently, existing public datasets either abstract away fine-grained user interaction details or preserve rich context but remain platform-specific and small-scale. To address this gap, we propose SimTrace, a framework that generates faithful, fine-grained synthetic multimodal clickstreams through a computer-use client agent that is grounded in real user trajectories and the given web environment. SimTrace anonymizes real interactions and constructs a simulated twin of the given web environment, then uses both to generate synthetic interaction trajectories. Each action is paired with its corresponding web observations and user context, yielding a shareable alternative to confidential logs for developing computer-use agent-style virtual clients. We apply SimTrace to an e-commerce setting and evaluate both its fidelity and downstream utility. SimTrace outperforms competing baselines on 7 out of 8 fidelity metrics. Models trained on synthetic data achieve performance comparable to those trained on real data on downstream tasks such as purchase prediction and recommendation. For next action prediction task, augmenting real data with synthetic data further improves accuracy by 11.0% relative to training on real data alone. We release SimTrace as an open-source package to facilitate research on online user behavior modeling.