# Small Cues, Big Consequences: Learning Pivotal Cues for Multimodal Meme Classification

arXiv: https://arxiv.org/abs/2609.26907 · HTML: https://mlsanity.com/paper/2609.26907/

## Key facts

- Cited by 1 papers in the map (data through 14 Oct 2026).
- Builds on 25 of its 55 references that are in the map.
- First posted on arXiv 22 Sep 2026.

## Builds on (most cited first, 25 of 25)

- [BERT: Pre-training of Deep Bidirectional Transformers for Language Understanding](https://mlsanity.com/paper/1810.04805/) (2018)
- [Learning Transferable Visual Models From Natural Language Supervision](https://mlsanity.com/paper/2103.00020/) (2021)
- [Improved Baselines with Visual Instruction Tuning](https://mlsanity.com/paper/2310.03744/) (2023)
- [Sinkhorn Distances: Lightspeed Computation of Optimal Transportation Distances](https://mlsanity.com/paper/1306.0895/) (2013)
- [CLIP-Adapter: Better Vision-Language Models with Feature Adapters](https://mlsanity.com/paper/2110.04544/) (2021)
- [Evidential Deep Learning to Quantify Classification Uncertainty](https://mlsanity.com/paper/1806.01768/) (2018)
- [ERASER: A Benchmark to Evaluate Rationalized NLP Models](https://mlsanity.com/paper/1911.03429/) (2019)
- [MMMU-Pro: A More Robust Multi-discipline Multimodal Understanding Benchmark](https://mlsanity.com/paper/2409.02813/) (2024)
- [The Hateful Memes Challenge: Detecting Hate Speech in Multimodal Memes](https://mlsanity.com/paper/2005.04790/) (2020)
- [MOMENTA: A Multimodal Framework for Detecting Harmful Memes and Their Targets](https://mlsanity.com/paper/2109.05184/) (2021)
- [SemEval-2020 Task 8: Memotion Analysis -- The Visuo-Lingual Metaphor!](https://mlsanity.com/paper/2008.03781/) (2020)
- [Detecting Harmful Memes and Their Targets](https://mlsanity.com/paper/2110.00413/) (2021)
- [On Unbalanced Optimal Transport: An Analysis of Sinkhorn Algorithm](https://mlsanity.com/paper/2002.03293/) (2020)
- [Hate-CLIPper: Multimodal Hateful Meme Classification based on Cross-modal Interaction of CLIP Features](https://mlsanity.com/paper/2210.05916/) (2022)
- [GOAT-Bench: Safety Insights to Large Multimodal Models through Meme-Based Social Abuse](https://mlsanity.com/paper/2401.01523/) (2024)
- [Detecting Sarcasm in Multimodal Social Platforms](https://mlsanity.com/paper/1608.02289/) (2016)
- [Decoding the Underlying Meaning of Multimodal Hateful Memes](https://mlsanity.com/paper/2305.17678/) (2023)
- [MMSD2.0: Towards a Reliable Multi-modal Sarcasm Detection System](https://mlsanity.com/paper/2307.07135/) (2023)
- [MemeCLIP: Leveraging CLIP Representations for Multimodal Meme Classification](https://mlsanity.com/paper/2409.14703/) (2024)
- [Improving Hateful Meme Detection through Retrieval-Guided Contrastive Learning](https://mlsanity.com/paper/2311.08110/) (2023)
- [DISARM: Detecting the Victims Targeted by Harmful Memes](https://mlsanity.com/paper/2205.05738/) (2022)
- [Mapping Memes to Words for Multimodal Hateful Meme Classification](https://mlsanity.com/paper/2310.08368/) (2023)
- [DisinfoMeme: A Multimodal Dataset for Detecting Meme Intentionally Spreading Out Disinformation](https://mlsanity.com/paper/2205.12617/) (2022)
- [TRACE: Textual Relevance Augmentation and Contextual Encoding for Multimodal Hate Detection](https://mlsanity.com/paper/2504.17902/) (2025)
- [MemeTAG: Keyword-Driven Meme Classification through Tag Embedding Reconstruction](https://mlsanity.com/paper/2609.20962/) (2026)

## Built on by (most cited first, 1 of 1)

- [What Improves Multimodal Misinformation Detection? Answers from a Large-Scale Empirical Study](https://mlsanity.com/paper/2609.30402/) (2026)

## Abstract (arXiv)

Memes often derive their harmful, hateful, or sarcastic meaning from small but decisive visual, textual, or cross-modal cues. Existing multimodal classifiers can miss such evidence when relying mainly on global image-text representations. We introduce MemeCF, a cue-focused benchmark of 9,895 memes across harm, hate, and sarcasm, with annotations identifying the modality and rationale of the pivotal evidence. We also propose MemePIVOT, a local-global architecture for meme classification. MemePIVOT uses frozen CLIP features, unbalanced optimal transport to align words with image patches while allowing irrelevant evidence to remain unmatched, and an evidential fusion head to combine local grounding with global meme context under uncertainty. Experiments on HarMeme, PrideMM, and MemeCF show consistent gains over strong text-only, image-only, multimodal, and vision-language baselines. Cross-dataset and ablation results further show that explicit pivotal-evidence modeling improves robustness and contributes meaningfully beyond global multimodal representations. Our code and dataset are publicly available at https://github.com/AkshitSharma1/MemePIVOT