# Perceive, Refine, Reason: A Calibrated Pipeline for Measuring Indicators in Strategic Visual Communication on Social Media

arXiv: https://arxiv.org/abs/2609.14699 · HTML: https://mlsanity.com/paper/2609.14699/

## Key facts

- No citing papers in the map yet (data through 14 Oct 2026).
- Placed in Multimodal reasoning, one of 17 directions in LLM reasoning.
- Builds on 2 of its 36 references that are in the map.
- First posted on arXiv 13 Sep 2026.

## Placed in

- LLM reasoning / [Multimodal reasoning](https://mlsanity.com/lr/multimodal-reasoning/)

## Builds on (most cited first, 2 of 2)

- [GPT-4V(ision) as A Social Media Analysis Engine](https://mlsanity.com/paper/2311.07547/) (2023)
- [Reasoning-Guided Grounding: Elevating Video Anomaly Detection through Multimodal Large Language Models](https://mlsanity.com/paper/2605.02912/) (2026)

## Abstract (arXiv)

Visual content shapes audience perception and opinion on social media, and computational social science increasingly relies on automated tools to analyze images at scale. Yet a measurement gap persists: existing tools rely on predefined categories or produce only coarse image-level labels, while measuring which specific objects appear in an image, how prominently, and where in the frame remains difficult at scale. We introduce Perceive, Refine, Reason (PRR), a calibrated pipeline that turns flexible vision-language detectors into auditable measurement instruments for social-scientific research. PRR combines natural-language category prompts with pixel-level spatial refinement via the Segment Anything Model (SAM) and a multimodal LLM arbitration layer whose reasoning chains externalize domain knowledge and lower the expertise threshold for human-in-the-loop validation. A complementary three-tier auditability framework applies quantification learning to profile per-category reliability, support task-aligned configuration, and statistically correct prevalence estimates. Across four vision-language detectors and nine sociological categories, the pipeline yields substantial precision gains over zero-shot baselines, including a 43.3-point improvement for the strongest backbone. Applying PRR to 103,920 Facebook images from U.S. legislators during the 2024 election cycle and linking detections to DW-NOMINATE ideology scores, we find that more conservative legislators display U.S. flags as larger visual elements, with a weaker tendency toward peripheral placement, a spatial pattern invisible to binary detection. PRR provides computational social scientists with a model-agnostic toolkit for accessible, spatially-grounded, and correctable visual measurement.