# Who Are We Recommending To? Recommender Systems in the Agentic Web

arXiv: https://arxiv.org/abs/2609.11945 · HTML: https://mlsanity.com/paper/2609.11945/

## Key facts

- No citing papers in the map yet (data through 14 Oct 2026).
- Placed in Agentic recommender systems, one of 16 directions in LLM agents and tool use.
- Builds on 11 of its 30 references that are in the map.
- First posted on arXiv 22 Jul 2026.

## Placed in

- LLM agents and tool use / [Agentic recommender systems](https://mlsanity.com/agents/agentic-recommender-systems/)

## Builds on (most cited first, 11 of 11)

- [A Survey on Large Language Model based Autonomous Agents](https://mlsanity.com/paper/2308.11432/) (2023)
- [Self-Attentive Sequential Recommendation](https://mlsanity.com/paper/1808.09781/) (2018)
- [Neural Collaborative Filtering](https://mlsanity.com/paper/1708.05031/) (2017)
- [BERT4Rec: Sequential Recommendation with Bidirectional Encoder Representations from Transformer](https://mlsanity.com/paper/1904.06690/) (2019)
- [Wide & Deep Learning for Recommender Systems](https://mlsanity.com/paper/1606.07792/) (2016)
- [Session-based Recommendations with Recurrent Neural Networks](https://mlsanity.com/paper/1511.06939/) (2015)
- [Neural Graph Collaborative Filtering](https://mlsanity.com/paper/1905.08108/) (2019)
- [A Survey on Large Language Models for Recommendation](https://mlsanity.com/paper/2305.19860/) (2023)
- [Advances and Challenges in Conversational Recommender Systems: A Survey](https://mlsanity.com/paper/2101.09459/) (2021)
- [Visibility into AI Agents](https://mlsanity.com/paper/2401.13138/) (2024)
- [An Outcome-Based Educational Recommender System](https://mlsanity.com/paper/2509.18186/) (2025)

## Abstract (arXiv)

For two decades, recommender systems have been designed under the assumption that a human directly consumes each recommendation: receiving, interpreting, and acting upon it. The emergence of AI agents powered by large language models challenges this assumption. In the emerging Agentic Web [ 28 ], autonomous agents increasingly act on behalf of users, e.g., browsing, comparing, negotiating, and executing transactions, raising a central question: who is the receiver of a recommendation? In this position paper, we argue that the recommendation paradigm is undergoing a bifurcation. In delegable contexts, such as routine purchases, travel, and constrained transactional tasks, the primary operational consumer of recommendations is shifting from the human to the agent, requiring new optimization objectives, interaction protocols, and evaluation criteria. In experiential contexts, such as entertainment, art, and other subjective or high-stakes choices, humans remain the final judge of relevance, though agents may assist through pre-filtering and curation. We introduce a delegation spectrum that characterizes recommendation contexts along factors such as preference specifiability, outcome verifiability, and decision stakes, and we outline a research agenda spanning agent preference modeling, dual-audience optimization, and the emerging agent attention economy. We further discuss the implications of this shift for the design and evaluation of recommender systems