# MemeCULT-1K: Benchmarking South Asian Cultural Context and Humor Understanding of Multimodal Models

arXiv: https://arxiv.org/abs/2609.01772 · HTML: https://mlsanity.com/paper/2609.01772/

## Key facts

- No citing papers in the map yet (data through 14 Oct 2026).
- Placed in MLLM training and visual instruction tuning, one of 16 directions in Multimodal LLMs / vision-language models.
- Builds on 14 of its 16 references that are in the map.
- First posted on arXiv 1 Sep 2026.

## Placed in

- Multimodal LLMs / vision-language models / [MLLM training and visual instruction tuning](https://mlsanity.com/mllm/mllm-training-and-visual-instruction-tuning/)

## Builds on (most cited first, 14 of 14)

- [Learning Transferable Visual Models From Natural Language Supervision](https://mlsanity.com/paper/2103.00020/) (2021)
- [Sentence-BERT: Sentence Embeddings using Siamese BERT-Networks](https://mlsanity.com/paper/1908.10084/) (2019)
- [Judging LLM-as-a-Judge with MT-Bench and Chatbot Arena](https://mlsanity.com/paper/2306.05685/) (2023)
- [BERTScore: Evaluating Text Generation with BERT](https://mlsanity.com/paper/1904.09675/) (2019)
- [Gemini 2.5: Pushing the Frontier with Advanced Reasoning, Multimodality, Long Context, and Next Generation Agentic Capabilities](https://mlsanity.com/paper/2507.06261/) (2025)
- [BLEURT: Learning Robust Metrics for Text Generation](https://mlsanity.com/paper/2004.04696/) (2020)
- [The Hateful Memes Challenge: Detecting Hate Speech in Multimodal Memes](https://mlsanity.com/paper/2005.04790/) (2020)
- [SemEval-2020 Task 8: Memotion Analysis -- The Visuo-Lingual Metaphor!](https://mlsanity.com/paper/2008.03781/) (2020)
- [MemeCap: A Dataset for Captioning and Interpreting Memes](https://mlsanity.com/paper/2305.13703/) (2023)
- [BanglaAbuseMeme: A Dataset for Bengali Abusive Meme Classification](https://mlsanity.com/paper/2310.11748/) (2023)
- [See It from My Perspective: How Language Affects Cultural Bias in Image Understanding](https://mlsanity.com/paper/2406.11665/) (2024)
- [Are Vision-Language Models Safe in the Wild? A Meme-Based Benchmark Study](https://mlsanity.com/paper/2505.15389/) (2025)
- [MEMEX: Detecting Explanatory Evidence for Memes via Knowledge-Enriched Contextualization](https://mlsanity.com/paper/2305.15913/) (2023)
- [Benchmark dataset of memes with text transcriptions for automatic detection of multi-modal misogynistic content](https://mlsanity.com/paper/2106.08409/) (2021)

## Abstract (arXiv)

Meme understanding goes beyond recognizing visual content or literal text; it requires implicit cultural knowledge and pragmatic inference that most vision-language models still lack. We introduce MemeCULT-1K, a multilingual benchmark of 1,000 South Asian memes in Bengali, English, and Hindi, where each meme is paired with a cultural context note and three human-written explanations, along with a supplementary set of 54 Bengali regional dialect memes. We evaluate thirteen popular Vision Language Models (VLMs) under two settings: meme-only and context-aware. Providing minimal cultural context yields consistent gains across all models and languages: mean SBERT similarity improves from 44.6 to 56.4 (+11.8), BLEURT from 37.3 to 42.3 (+5.0), and LLM-as-a-Judge scores from 2.57 to 3.43 out of 5 (+0.86). Fine-grained error analysis reveals that closed-source models fail mainly on entity and reference misidentification, while open-source models are bottlenecked by broader cultural knowledge gaps, with linguistic and phonological failures proving the most context-resistant across both. These results highlight the difficulty of culturally grounded meme understanding and motivate future work on explicit cultural knowledge integration. Our dataset and code are publicly available at TawsifDipto17/MemeCULT-1K.