# Demand-Side Measurement for Generative Engine Optimization: Constructing and Validating a Million-Persona, Intent-Annotated Buyer Corpus

arXiv: https://arxiv.org/abs/2608.30023 · HTML: https://mlsanity.com/paper/2608.30023/

## Key facts

- Cited by 1 papers in the map (data through 14 Oct 2026).
- Builds on 5 of its 9 references that are in the map.
- First posted on arXiv 30 Aug 2026.

## Builds on (most cited first, 5 of 5)

- [Out of One, Many: Using Language Models to Simulate Human Samples](https://mlsanity.com/paper/2209.06899/) (2022)
- [Using Large Language Models to Simulate Multiple Humans and Replicate Human Subject Studies](https://mlsanity.com/paper/2208.10264/) (2022)
- [LLMs Get Lost In Multi-Turn Conversation](https://mlsanity.com/paper/2505.06120/) (2025)
- [On LLMs-Driven Synthetic Data Generation, Curation, and Evaluation: A Survey](https://mlsanity.com/paper/2406.15126/) (2024)
- [Search Arena: Analyzing Search-Augmented LLMs](https://mlsanity.com/paper/2506.05334/) (2025)

## Built on by (most cited first, 1 of 1)

- [Measuring GEO Visibility: Prompt Corpora Define the Answer Market](https://mlsanity.com/paper/2609.06811/) (2026)

## Abstract (arXiv)

Generative engines such as ChatGPT, Gemini, and Perplexity answer buyer questions directly and name a shortlist of brands inside the answer. Studying how brands enter or fail to enter that shortlist requires demand-side data: what buyers in a category ask, what information they need, and which sources they trust. Existing large persona corpora are built for training-data diversity and carry neither a staged search-intent label nor a preferred-sources field, so they cannot be joined to supply-side recommendation measurements. We built and validated PersonaGen-1M, a corpus of 1,031,732 synthetic buyer personas spanning 511 industry labels and 4 market contexts, carrying 19,416,821 structured behavioral attributes, 5,160,046 of them search queries. Each persona carries a single primary_intent label covering its query set (78.3% informational, 17.4% commercial, 4.3% transactional) and a preferred_sources field naming the source types that buyer would trust. The corpus was built from roughly 40 million raw persona descriptions drawn from four public datasets through GPU-accelerated MinHash LSH plus semantic deduplication, then enriched to a fixed schema. The intent field selects the commercial-evaluation personas whose queries drive recommendation, and the preferred_sources field pairs against citation-provenance data; that join is the primary intended use, and its controlled empirical estimate is future work. Among million-scale persona corpora surveyed in August 2026, one other carries a source-preference attribute, as a six-value media-channel enum; PersonaGen-1M pairs named per-persona source lists with a staged commercial search-intent label and an attached query set. The full corpus is shared on request for non-commercial research; a stratified subset is published openly so the protocol, the schema and the validation can be inspected and reused without asking us.