# No PUN Intended: Plausible Unknown Names for Person-Centred LLM Evaluation

arXiv: https://arxiv.org/abs/2608.21206 · HTML: https://mlsanity.com/paper/2608.21206/

## Key facts

- No citing papers in the map yet (data through 14 Oct 2026).
- Builds on 18 of its 38 references that are in the map.
- First posted on arXiv 21 Aug 2026.

## Builds on (most cited first, 18 of 18)

- [Self-Instruct: Aligning Language Models with Self-Generated Instructions](https://mlsanity.com/paper/2212.10560/) (2022)
- [Extracting Training Data from Large Language Models](https://mlsanity.com/paper/2012.07805/) (2020)
- [Know What You Don't Know: Unanswerable Questions for SQuAD](https://mlsanity.com/paper/1806.03822/) (2018)
- [FActScore: Fine-grained Atomic Evaluation of Factual Precision in Long Form Text Generation](https://mlsanity.com/paper/2305.14251/) (2023)
- [Bias in Bios: A Case Study of Semantic Representation Bias in a High-Stakes Setting](https://mlsanity.com/paper/1901.09451/) (2019)
- [On LLMs-Driven Synthetic Data Generation, Curation, and Evaluation: A Survey](https://mlsanity.com/paper/2406.15126/) (2024)
- [Are Large Pre-Trained Language Models Leaking Your Personal Information?](https://mlsanity.com/paper/2205.12628/) (2022)
- [Do LLMs Know When to NOT Answer? Investigating Abstention Abilities of Large Language Models](https://mlsanity.com/paper/2407.16221/) (2024)
- [What's in a Name? Reducing Bias in Bios without Access to Protected Attributes](https://mlsanity.com/paper/1904.05233/) (2019)
- [PersonaBench: Evaluating AI Models on Understanding Personal Information through Accessing (Synthetic) Private User Data](https://mlsanity.com/paper/2502.20616/) (2025)
- [Stop! In the Name of Flaws: Disentangling Personal Names and Sociodemographic Attributes in NLP](https://mlsanity.com/paper/2405.17159/) (2024)
- [JobFair: A Framework for Benchmarking Gender Hiring Bias in Large Language Models](https://mlsanity.com/paper/2406.15484/) (2024)
- [Presumed Cultural Identity: How Names Shape LLM Responses](https://mlsanity.com/paper/2502.11995/) (2025)
- [Privacy- and Utility-Preserving NLP with Anonymized Data: A case study of Pseudonymization](https://mlsanity.com/paper/2306.05561/) (2023)
- [Examining the Causal Effect of First Names on Language Models: The Case of Social Commonsense Reasoning](https://mlsanity.com/paper/2306.01117/) (2023)
- [ParaNames 1.0: Creating an Entity Name Corpus for 400+ Languages using Wikidata](https://mlsanity.com/paper/2405.09496/) (2024)
- [On the Mutual Influence of Gender and Occupation in LLM Representations](https://mlsanity.com/paper/2503.06792/) (2025)
- [Human-Centred LLM Privacy Audits: Findings and Frictions](https://mlsanity.com/paper/2603.12094/) (2026)

## Abstract (arXiv)

Person names are widely used as prompt variables in LLM evaluations of factuality, privacy leakage, bias and abstention, but when a name's evidential status is uncontrolled, measurements may conflate memorisation, retrieval, name priors and wrong-person attribution. We operationalise an unknown name as one with plausible First-Last form, no indexed full-name evidence, and no ambiguity signals under a documented validation run, and introduce PUN (Plausible Unknown Names), a protocol for constructing and validating such names, combining Wikidata-derived components, web-enabled LLM screening, and controlled search revalidation. We report acceptance rate, reproducibility, ablations, and a 204-participant human study, finding accepted names are more name-like than controls while participants recover person evidence in only 3% of cases. We release 300 names with comparison controls.