# Decoupled Temporal Encoding for Generative Recommendation

arXiv: https://arxiv.org/abs/2608.16274 · HTML: https://mlsanity.com/paper/2608.16274/

## Key facts

- No citing papers in the map yet (data through 14 Oct 2026).
- Builds on 19 of its 23 references that are in the map.
- First posted on arXiv 17 Aug 2026.

## Builds on (most cited first, 19 of 19)

- [Attention Is All You Need](https://mlsanity.com/paper/1706.03762/) (2017)
- [Adam: A Method for Stochastic Optimization](https://mlsanity.com/paper/1412.6980/) (2014)
- [Exploring the Limits of Transfer Learning with a Unified Text-to-Text Transformer](https://mlsanity.com/paper/1910.10683/) (2019)
- [RoFormer: Enhanced Transformer with Rotary Position Embedding](https://mlsanity.com/paper/2104.09864/) (2021)
- [Train Short, Test Long: Attention with Linear Biases Enables Input Length Extrapolation](https://mlsanity.com/paper/2108.12409/) (2021)
- [BERT4Rec: Sequential Recommendation with Bidirectional Encoder Representations from Transformer](https://mlsanity.com/paper/1904.06690/) (2019)
- [Deep Interest Network for Click-Through Rate Prediction](https://mlsanity.com/paper/1706.06978/) (2017)
- [Are Transformers universal approximators of sequence-to-sequence functions?](https://mlsanity.com/paper/1912.10077/) (2019)
- [Actions Speak Louder than Words: Trillion-Parameter Sequential Transducers for Generative Recommendations](https://mlsanity.com/paper/2402.17152/) (2024)
- [Search-based User Interest Modeling with Lifelong Sequential Behavior Data for Click-Through Rate Prediction](https://mlsanity.com/paper/2006.05639/) (2020)
- [Behavior Sequence Transformer for E-commerce Recommendation in Alibaba](https://mlsanity.com/paper/1905.06874/) (2019)
- [KuaiRand: An Unbiased Sequential Recommendation Dataset with Randomly Exposed Videos](https://mlsanity.com/paper/2208.08696/) (2022)
- [Deep Session Interest Network for Click-Through Rate Prediction](https://mlsanity.com/paper/1905.06482/) (2019)
- [Optimized Cost per Click in Taobao Display Advertising](https://mlsanity.com/paper/1703.02091/) (2017)
- [TWIN V2: Scaling Ultra-Long User Behavior Sequence Modeling for Enhanced CTR Prediction at Kuaishou](https://mlsanity.com/paper/2407.16357/) (2024)
- [TBGRecall: A Generative Retrieval Model for E-commerce Recommendation Scenarios](https://mlsanity.com/paper/2508.11977/) (2025)
- [OneRanker: Unified Generation and Ranking with One Model in Industrial Advertising Recommendation](https://mlsanity.com/paper/2603.02999/) (2026)
- [Fragment and Integrate Network (FIN): A Novel Spatial-Temporal Modeling Based on Long Sequential Behavior for Online Food Ordering Click-Through Rate Prediction](https://mlsanity.com/paper/2308.15703/) (2023)
- [DualGR: Generative Retrieval with Long and Short-Term Interests Modeling](https://mlsanity.com/paper/2511.12518/) (2025)

## Abstract (arXiv)

Positional encoding is a fundamental component of Transformer-based generative recommendation models, where user histories are modeled as autoregressive item sequences. Most positional encoding methods are inherited from natural language processing and mainly represent discrete item order. However, recommendation sequences go beyond ordered lists, as timestamps and temporal effects also shape item relations. Our work is motivated by a real-world food delivery and instant retail recommendation system, where user behavior exhibits multi-level temporal regularities, including recency effects, meal-time peaks, weekday-weekend shifts, and promotion-driven traffic bursts. Existing methods partially address this issue through timestamp features, interval embeddings, decay functions, or attention biases, but they usually inject heterogeneous temporal signals through a unified representation or a single modeling pathway, making it difficult to distinguish broad temporal dynamics from local order cues. To address this limitation, we propose Decoupled Temporal Encoding (DTE), a lightweight framework for generative recommendation. DTE separates temporal dynamics from order information through two complementary modules: a personalized macro-temporal module that injects compact temporal primitives into item embeddings, and a time-gated micro-sequential module that introduces relative-order bias only when interactions are temporally dense. DTE is also parameter-efficient and deployment-friendly, allowing easy integration into existing systems.
