# Learning from Online User Feedback for Shopping Agents

arXiv: https://arxiv.org/abs/2608.11604 · HTML: https://mlsanity.com/paper/2608.11604/

## Key facts

- Cited by 1 papers in the map (data through 14 Oct 2026).
- Placed in Agentic recommender systems, one of 16 directions in LLM agents and tool use.
- Builds on 27 of its 32 references that are in the map.
- First posted on arXiv 12 Aug 2026.

## Placed in

- LLM agents and tool use / [Agentic recommender systems](https://mlsanity.com/agents/agentic-recommender-systems/)
- LLM alignment / RLHF / preference optimisation / [Preference alignment for recommenders and RAG](https://mlsanity.com/alignment/preference-alignment-for-recommenders-and-rag/)

## Builds on (most cited first, 27 of 27)

- [DeepSeekMath: Pushing the Limits of Mathematical Reasoning in Open Language Models](https://mlsanity.com/paper/2402.03300/) (2024)
- [Qwen3 Technical Report](https://mlsanity.com/paper/2505.09388/) (2025)
- [Direct Preference Optimization: Your Language Model is Secretly a Reward Model](https://mlsanity.com/paper/2305.18290/) (2023)
- [Deep reinforcement learning from human preferences](https://mlsanity.com/paper/1706.03741/) (2017)
- [Self-Attentive Sequential Recommendation](https://mlsanity.com/paper/1808.09781/) (2018)
- [BERT4Rec: Sequential Recommendation with Bidirectional Encoder Representations from Transformer](https://mlsanity.com/paper/1904.06690/) (2019)
- [On-Policy Distillation of Language Models: Learning from Self-Generated Mistakes](https://mlsanity.com/paper/2306.13649/) (2023)
- [DeepSeek-V3.2: Pushing the Frontier of Open Large Language Models](https://mlsanity.com/paper/2512.02556/) (2025)
- [Self-Distilled Reasoner: On-Policy Self-Distillation for Large Language Models](https://mlsanity.com/paper/2601.18734/) (2026)
- [S^3-Rec: Self-Supervised Learning for Sequential Recommendation with Mutual Information Maximization](https://mlsanity.com/paper/2008.07873/) (2020)
- [A Survey on Knowledge Distillation of Large Language Models](https://mlsanity.com/paper/2402.13116/) (2024)
- [User Behavior Simulation with Large Language Model based Agents](https://mlsanity.com/paper/2306.02552/) (2023)
- [Recommender AI Agent: Integrating Large Language Models for Interactive Recommendations](https://mlsanity.com/paper/2308.16505/) (2023)
- [RecMind: Large Language Model Powered Agent For Recommendation](https://mlsanity.com/paper/2308.14296/) (2023)
- [AgentCF: Collaborative Learning with Autonomous Language Agents for Recommender Systems](https://mlsanity.com/paper/2310.09233/) (2023)
- [MACRec: a Multi-Agent Collaboration Framework for Recommendation](https://mlsanity.com/paper/2402.15235/) (2024)
- [Let Me Do It For You: Towards LLM Empowered Recommendation via Tool Learning](https://mlsanity.com/paper/2405.15114/) (2024)
- [A Multi-Agent Conversational Recommender System](https://mlsanity.com/paper/2402.01135/) (2024)
- [PersonaX: A Recommendation Agent Oriented User Modeling Framework for Long Behavior Sequence](https://mlsanity.com/paper/2503.02398/) (2025)
- [SimUSER: Simulating User Behavior with Large Language Models for Recommender System Evaluation](https://mlsanity.com/paper/2504.12722/) (2025)
- [AliMe Assist: An Intelligent Assistant for Creating an Innovative E-commerce Experience](https://mlsanity.com/paper/1801.05032/) (2018)
- [AgentCF++: Memory-enhanced LLM-based Agents for Popularity-aware Cross-domain Recommendations](https://mlsanity.com/paper/2502.13843/) (2025)
- [Reason-to-Recommend: Using Interaction-of-Thought Reasoning to Enhance LLM Recommendation](https://mlsanity.com/paper/2506.05069/) (2025)
- [A LLM-based Controllable, Scalable, Human-Involved User Simulator Framework for Conversational Recommender Systems](https://mlsanity.com/paper/2405.08035/) (2024)
- [R2ec: Towards Large Recommender Models with Reasoning](https://mlsanity.com/paper/2505.16994/) (2025)
- [LLaSA: Large Language and E-Commerce Shopping Assistant](https://mlsanity.com/paper/2408.02006/) (2024)
- [RecThinker: An Agentic Framework for Tool-Augmented Reasoning in Recommendation](https://mlsanity.com/paper/2603.09843/) (2026)

## Built on by (most cited first, 1 of 1)

- [RetireOPD: Self-Retiring On-Policy Distillation for Agentic Reinforcement Learning](https://mlsanity.com/paper/2609.20784/) (2026)

## Abstract (arXiv)

Large language model-based shopping agents are increasingly deployed in real-world e-commerce platforms, generating massive amounts of user interaction logs that provide valuable supervision for improving these agents. However, existing approaches primarily rely on offline training signals, such as user-item interactions or synthetic preference data, while largely overlooking the rich supervision contained in users' natural conversational feedback. Moreover, the available online feedback is heterogeneous, sparse, and noisy, making it difficult to transform into reliable learning signals automatically. To address these challenges, we propose LOFA, a framework that enables shopping agents to learn directly from real online interaction logs without human annotation. LOFA combines reinforcement learning over verifiable purchase outcomes with feedback-aware on-policy distillation, which identifies users'in-dialogue directives and converts them into dense token-level supervision. These complementary objectives capture both collaborative behavioral patterns and user-specific preferences. Extensive experiments on real-world e-commerce logs demonstrate that LOFA consistently improves recommendation quality, response helpfulness, and user-satisfaction alignment over strong baselines, highlighting the effectiveness of learning shopping agents from real online user feedback.