# LaRec: Unleashing LLM-based Latent Reasoning for Generative Recommendation

arXiv: https://arxiv.org/abs/2607.24617 · HTML: https://mlsanity.com/paper/2607.24617/

## Key facts

- No citing papers in the map yet (data through 14 Oct 2026).
- Placed in LLM reasoning for recommendation, one of 17 directions in LLM reasoning.
- Builds on 29 of its 31 references that are in the map.
- First posted on arXiv 27 Jul 2026.

## Placed in

- LLM reasoning / [LLM reasoning for recommendation](https://mlsanity.com/lr/llm-reasoning-for-recommendation/)

## Builds on (most cited first, 29 of 29)

- [Self-Attentive Sequential Recommendation](https://mlsanity.com/paper/1808.09781/) (2018)
- [BERT4Rec: Sequential Recommendation with Bidirectional Encoder Representations from Transformer](https://mlsanity.com/paper/1904.06690/) (2019)
- [Session-based Recommendations with Recurrent Neural Networks](https://mlsanity.com/paper/1511.06939/) (2015)
- [TALLRec: An Effective and Efficient Tuning Framework to Align Large Language Model with Recommendation](https://mlsanity.com/paper/2305.00447/) (2023)
- [DCN V2: Improved Deep & Cross Network and Practical Lessons for Web-scale Learning to Rank Systems](https://mlsanity.com/paper/2008.13535/) (2020)
- [R-Zero: Self-Evolving Reasoning LLM from Zero Data](https://mlsanity.com/paper/2508.05004/) (2025)
- [Adapting Large Language Models by Integrating Collaborative Semantics for Recommendation](https://mlsanity.com/paper/2311.09049/) (2023)
- [Learnable Item Tokenization for Generative Recommendation](https://mlsanity.com/paper/2405.07314/) (2024)
- [An Empirical Study on Eliciting and Improving R1-like Reasoning Models](https://mlsanity.com/paper/2503.04548/) (2025)
- [A Bi-Step Grounding Paradigm for Large Language Models in Recommendation Systems](https://mlsanity.com/paper/2308.08434/) (2023)
- [Generative Recommendation: Towards Next-generation Recommender Paradigm](https://mlsanity.com/paper/2304.03516/) (2023)
- [GenRec: Large Language Model for Generative Recommendation](https://mlsanity.com/paper/2307.00457/) (2023)
- [Think Before Recommend: Unleashing the Latent Reasoning Power for Sequential Recommendation](https://mlsanity.com/paper/2503.22675/) (2025)
- [OneRec-Think: In-Text Reasoning for Generative Recommendation](https://mlsanity.com/paper/2510.11639/) (2025)
- [MTGR: Industrial-Scale Generative Recommendation Framework in Meituan](https://mlsanity.com/paper/2505.18654/) (2025)
- [Reinforced Latent Reasoning for LLM-based Recommendation](https://mlsanity.com/paper/2505.19092/) (2025)
- [RankMixer: Scaling Up Ranking Models in Industrial Recommenders](https://mlsanity.com/paper/2507.15551/) (2025)
- [Chain of Thought Imitation with Procedure Cloning](https://mlsanity.com/paper/2205.10816/) (2022)
- [Parallel Loop Transformer for Efficient Test-Time Computation Scaling](https://mlsanity.com/paper/2510.24824/) (2025)
- [FORGE: Forming Semantic Identifiers for Generative Retrieval in Industrial Datasets](https://mlsanity.com/paper/2509.20904/) (2025)
- [R4ec: A Reasoning, Reflection, and Refinement Framework for Recommendation Systems](https://mlsanity.com/paper/2507.17249/) (2025)
- [LARES: Latent Reasoning for Sequential Recommendation](https://mlsanity.com/paper/2505.16865/) (2025)
- [ThinkRec: Thinking-based recommendation via LLM](https://mlsanity.com/paper/2505.15091/) (2025)
- [MMQ: Multimodal Mixture-of-Quantization Tokenization for Semantic ID Generation and User Behavioral Adaptation](https://mlsanity.com/paper/2508.15281/) (2025)
- [DAS: Dual-Aligned Semantic IDs Empowered Industrial Recommender System](https://mlsanity.com/paper/2508.10584/) (2025)
- [SemCoT: Accelerating Chain-of-Thought Reasoning through Semantically-Aligned Implicit Tokens](https://mlsanity.com/paper/2510.24940/) (2025)
- [Structured Spectral Reasoning for Frequency-Adaptive Multimodal Recommendation](https://mlsanity.com/paper/2512.01372/) (2025)
- [FITMM: Adaptive Frequency-Aware Multimodal Recommendation via Information-Theoretic Representation Learning](https://mlsanity.com/paper/2601.22498/) (2026)
- [Parallel Latent Reasoning for Sequential Recommendation](https://mlsanity.com/paper/2601.03153/) (2026)

## Abstract (arXiv)

Large Language Models (LLMs) have shown great promise in recommendation due to superior reasoning abilities. However, existing methods mainly rely on explicit Chain-of-Thought (CoT), resulting in verbose reasoning texts and inefficient response times. latent reasoning aims to balance efficiency by thinking within a continuous latent space, yet it faces two major challenges: (1) Lack of Fine-grained Supervision: Latent reasoning relies solely on feedback from the final labels, providing sparse supervisory signals that struggle to effectively guide the optimization of multiple hidden reasoning steps. (2) Single Reasoning Path: The deterministic nature of latent reasoning impedes the exploration of users' diverse interests and preferences, thereby limiting the recommendation capabilities of LLMs. To address these issues, we propose LaRec, an efficient generative recommendation framework designed to unleash the potential of latent reasoning in LLMs. LaRec consists of two core stages: First, we design Latent Pre-training that empowers LLMs with latent reasoning capabilities by providing rich supervisory signals to the latent space reasoning via step-level alignment and process direction alignment. Second, we introduce Personalized RL-tuning. Specifically, we construct a personalized Gaussian Mixture Distribution for each user based on their historical interests. By randomly sampling distinct reasoning starting points from this distribution during training, we guide the LLMs to traverse diverse reasoning paths within the latent space, enabling efficient exploration of user's multi-faceted interests. Experiments on multiple datasets show that LaRec significantly outperforms existing baselines with comparable efficiency.