# RoleMix: Unifying Sequential and Non-Sequential Features via Semantic Tokenization for Post-Click Conversion Rate Prediction

arXiv: https://arxiv.org/abs/2607.22700 · HTML: https://mlsanity.com/paper/2607.22700/

## Key facts

- No citing papers in the map yet (data through 14 Oct 2026).
- Builds on 10 of its 12 references that are in the map.
- First posted on arXiv 18 Jul 2026.

## Builds on (most cited first, 10 of 10)

- [Attention Is All You Need](https://mlsanity.com/paper/1706.03762/) (2017)
- [MLP-Mixer: An all-MLP Architecture for Vision](https://mlsanity.com/paper/2105.01601/) (2021)
- [Wide & Deep Learning for Recommender Systems](https://mlsanity.com/paper/1606.07792/) (2016)
- [DeepFM: A Factorization-Machine based Neural Network for CTR Prediction](https://mlsanity.com/paper/1703.04247/) (2017)
- [Deep Interest Network for Click-Through Rate Prediction](https://mlsanity.com/paper/1706.06978/) (2017)
- [Deep & Cross Network for Ad Click Predictions](https://mlsanity.com/paper/1708.05123/) (2017)
- [Entire Space Multi-Task Model: An Effective Approach for Estimating Post-Click Conversion Rate](https://mlsanity.com/paper/1804.07931/) (2018)
- [OneTrans: Unified Feature Interaction and Sequence Modeling with One Transformer in Industrial Recommender](https://mlsanity.com/paper/2510.26104/) (2025)
- [UniMixer: A Unified Architecture for Scaling Laws in Recommendation Systems](https://mlsanity.com/paper/2604.00590/) (2026)
- [DeepGB-TB: A Risk-Balanced Cross-Attention Gradient-Boosted Convolutional Network for Rapid, Interpretable Tuberculosis Screening](https://mlsanity.com/paper/2508.02741/) (2025)

## Abstract (arXiv)

Post-click conversion rate (PCVR) prediction is central to industrial recommendation, but remains challenged by the structural mismatch between sparse, unordered multi-field features and long, domain-specific behavior histories. Existing models often process these signals through separate pathways and fuse them late, weakening semantic roles and limiting cross-signal refinement. We propose RoleMix, a unified interaction architecture that represents sequential and non-sequential evidence through a shared, role-preserving token interface. Non-sequential fields are converted into explicit semantic tokens that preserve user, item, pairwise, dense, contextual, and cross-feature roles, while long behavior domains are compressed into item- and context-aware sequence-query tokens through two-stage hierarchical window attention. The resulting global, semantic, and sequence-query tokens are jointly refined by stacked UniMixing-Lite blocks for PCVR prediction. On the large-scale KDD Cup 2026 Tencent UniRec Challenge, RoleMix achieves 83.648% online AUC, outperforming the official industrial baseline by 1.953%. Ablation studies show that semantic tokenization yields the largest isolated gain, highlighting a key principle for large-scale PCVR modeling: preserving field semantics at the token-interface level is as important as scaling the interaction backbone.