# BetXplain: An Explanation-Annotated Dataset for Detecting Manipulative Betting Advertisements on Social Media

arXiv: https://arxiv.org/abs/2606.27274 · HTML: https://mlsanity.com/paper/2606.27274/

## Key facts

- No citing papers in the map yet (data through 14 Oct 2026).
- Builds on 13 of its 45 references that are in the map.
- First posted on arXiv 25 Jun 2026.

## Builds on (most cited first, 13 of 13)

- [BERT: Pre-training of Deep Bidirectional Transformers for Language Understanding](https://mlsanity.com/paper/1810.04805/) (2018)
- [Language Models are Few-Shot Learners](https://mlsanity.com/paper/2005.14165/) (2020)
- [Exploring the Limits of Transfer Learning with a Unified Text-to-Text Transformer](https://mlsanity.com/paper/1910.10683/) (2019)
- [RoBERTa: A Robustly Optimized BERT Pretraining Approach](https://mlsanity.com/paper/1907.11692/) (2019)
- [BART: Denoising Sequence-to-Sequence Pre-training for Natural Language Generation, Translation, and Comprehension](https://mlsanity.com/paper/1910.13461/) (2019)
- [DistilBERT, a distilled version of BERT: smaller, faster, cheaper and lighter](https://mlsanity.com/paper/1910.01108/) (2019)
- [Longformer: The Long-Document Transformer](https://mlsanity.com/paper/2004.05150/) (2020)
- [ALBERT: A Lite BERT for Self-supervised Learning of Language Representations](https://mlsanity.com/paper/1909.11942/) (2019)
- [Automated Hate Speech Detection and the Problem of Offensive Language](https://mlsanity.com/paper/1703.04009/) (2017)
- [Learning from the Worst: Dynamically Generated Datasets to Improve Online Hate Detection](https://mlsanity.com/paper/2012.15761/) (2020)
- [Harnessing Explanations: LLM-to-LM Interpreter for Enhanced Text-Attributed Graph Representation Learning](https://mlsanity.com/paper/2305.19523/) (2023)
- [Dark Patterns at Scale: Findings from a Crawl of 11K Shopping Websites](https://mlsanity.com/paper/1907.07032/) (2019)
- [An Empirical Study of Affiliate Marketing Disclosures on YouTube and Pinterest](https://mlsanity.com/paper/1803.08488/) (2018)

## Abstract (arXiv)

The promotion of betting applications on social media platforms has increased significantly in recent years. Many of these advertisements use persuasive techniques that may mislead users, encourage risky behavior, and potentially influence users' mental well-being. However, research on the automated detection of manipulative and deceptive betting advertisements remains limited due to the lack of publicly available annotated datasets. In this work, we introduce a new dataset of betting-related advertisements collected from two widely used social media platforms, Instagram and Reddit. The advertisements were manually annotated for manipulative and deceptive advertising practices. In addition to classification labels, the dataset includes human-provided explanations that describe the reasoning behind each annotation, enabling research into explainable approaches to detecting manipulative advertising. Furthermore, we analyze the strategies commonly used in betting advertisements and examine how these persuasive tactics may impact users' mental health. The proposed framework can also enable practical applications such as browser plugins that warn users about manipulative betting advertisements and automated web crawlers that help regulatory authorities monitor and detect such promotions online.