# Interactor: Agentic RL oriented Iterative Creation for Ad Description Generation in Sponsored Search

arXiv: https://arxiv.org/abs/2606.15911 · HTML: https://mlsanity.com/paper/2606.15911/

## Key facts

- Cited by 1 papers in the map (data through 14 Oct 2026).
- Placed in Web, search, and research agents, one of 16 directions in LLM agents and tool use.
- Builds on 21 of its 33 references that are in the map.
- First posted on arXiv 14 Jun 2026.

## Placed in

- LLM agents and tool use / [Web, search, and research agents](https://mlsanity.com/agents/web-search-and-research-agents/)

## Builds on (most cited first, 21 of 21)

- [Language Models are Few-Shot Learners](https://mlsanity.com/paper/2005.14165/) (2020)
- [DeepSeekMath: Pushing the Limits of Mathematical Reasoning in Open Language Models](https://mlsanity.com/paper/2402.03300/) (2024)
- [Qwen3 Technical Report](https://mlsanity.com/paper/2505.09388/) (2025)
- [ReAct: Synergizing Reasoning and Acting in Language Models](https://mlsanity.com/paper/2210.03629/) (2022)
- [Judging LLM-as-a-Judge with MT-Bench and Chatbot Arena](https://mlsanity.com/paper/2306.05685/) (2023)
- [Direct Preference Optimization: Your Language Model is Secretly a Reward Model](https://mlsanity.com/paper/2305.18290/) (2023)
- [The Curious Case of Neural Text Degeneration](https://mlsanity.com/paper/1904.09751/) (2019)
- [Fine-Tuning Language Models from Human Preferences](https://mlsanity.com/paper/1909.08593/) (2019)
- [Search-R1: Training LLMs to Reason and Leverage Search Engines with Reinforcement Learning](https://mlsanity.com/paper/2503.09516/) (2025)
- [Qwen3 Embedding: Advancing Text Embedding and Reranking Through Foundation Models](https://mlsanity.com/paper/2506.05176/) (2025)
- [SGLang: Efficient Execution of Structured Language Model Programs](https://mlsanity.com/paper/2312.07104/) (2023)
- [Prometheus: Inducing Fine-grained Evaluation Capability in Language Models](https://mlsanity.com/paper/2310.08491/) (2023)
- [Rubrics as Rewards: Reinforcement Learning Beyond Verifiable Domains](https://mlsanity.com/paper/2507.17746/) (2025)
- [REINFORCE++: Stabilizing Critic-Free Policy Optimization with Global Advantage Normalization](https://mlsanity.com/paper/2501.03262/) (2025)
- [Mixture Models for Diverse Machine Translation: Tricks of the Trade](https://mlsanity.com/paper/1902.07816/) (2019)
- [The MiniMax-M2 Series: Mini Activations Unleashing Max Real-World Intelligence](https://mlsanity.com/paper/2605.26494/) (2026)
- [CREATER: CTR-driven Advertising Text Generation with Controlled Pre-Training and Contrastive Fine-Tuning](https://mlsanity.com/paper/2205.08943/) (2022)
- [Striking Gold in Advertising: Standardization and Exploration of Ad Text Generation](https://mlsanity.com/paper/2309.12030/) (2023)
- [CTR-Driven Ad Text Generation via Online Feedback Preference Optimization](https://mlsanity.com/paper/2507.20227/) (2025)
- [Beyond Quality: Unlocking Diversity in Ad Headline Generation with Large Language Models](https://mlsanity.com/paper/2508.18739/) (2025)
- [Efficient LLM-based Advertising via Model Compression and Parallel Verification](https://mlsanity.com/paper/2605.11582/) (2026)

## Built on by (most cited first, 1 of 1)

- [ATLAS: Dual-Horizon Diagnostic Evaluation for Industrial Tool-Use Agents](https://mlsanity.com/paper/2608.30685/) (2026)

## Abstract (arXiv)

This paper focuses on automatically generating informative ad descriptions in sponsored search. Unlike ad titles which are usually optimized to attract user click feedbacks, ad descriptions have a longer text span and possess the potential of incorporating world knowledge to address user search intents while presenting the fine-grained selling points of the ads. We propose Interactor, a multi-turn iterative creation framework optimized with agentic RL for ad description generation. The generation model acts as a policy that interacts with a customized environment consisting of multiple generative reward models. Given initial generations by the policy, the customized GenRMs evaluate qualities including knowledge capacity and landing page consistency, providing both binary signals and detailed feedbacks. The policy then iteratively refines the descriptions based on such feedbacks to ensure continuous improvement. Experiments show that it significantly outperforms state-of-the-art ad text generation approaches in generating knowledge-rich and faithful ad descriptions. Since late May 2026, it has been deployed online in a leading search ads system, where the framework serves over 140k advertisers, contributing to both ad revenue and user experience.