# Time-Aware Diffusion based on Preference Disentanglement for Generative Recommendation

arXiv: https://arxiv.org/abs/2606.01670 · HTML: https://mlsanity.com/paper/2606.01670/

## Key facts

- Cited by 1 papers in the map (data through 14 Oct 2026).
- Builds on 28 of its 39 references that are in the map.
- First posted on arXiv 1 Jun 2026.

## Builds on (most cited first, 28 of 28)

- [BERT: Pre-training of Deep Bidirectional Transformers for Language Understanding](https://mlsanity.com/paper/1810.04805/) (2018)
- [Denoising Diffusion Probabilistic Models](https://mlsanity.com/paper/2006.11239/) (2020)
- [High-Resolution Image Synthesis with Latent Diffusion Models](https://mlsanity.com/paper/2112.10752/) (2021)
- [LLaMA: Open and Efficient Foundation Language Models](https://mlsanity.com/paper/2302.13971/) (2023)
- [Denoising Diffusion Implicit Models](https://mlsanity.com/paper/2010.02502/) (2020)
- [Deep Unsupervised Learning using Nonequilibrium Thermodynamics](https://mlsanity.com/paper/1503.03585/) (2015)
- [Imagen Video: High Definition Video Generation with Diffusion Models](https://mlsanity.com/paper/2210.02303/) (2022)
- [Structured Denoising Diffusion Models in Discrete State-Spaces](https://mlsanity.com/paper/2107.03006/) (2021)
- [Qwen3 Embedding: Advancing Text Embedding and Reranking Through Foundation Models](https://mlsanity.com/paper/2506.05176/) (2025)
- [Self-Attentive Sequential Recommendation](https://mlsanity.com/paper/1808.09781/) (2018)
- [Diffusion Models: A Comprehensive Survey of Methods and Applications](https://mlsanity.com/paper/2209.00796/) (2022)
- [BERT4Rec: Sequential Recommendation with Bidirectional Encoder Representations from Transformer](https://mlsanity.com/paper/1904.06690/) (2019)
- [Session-based Recommendations with Recurrent Neural Networks](https://mlsanity.com/paper/1511.06939/) (2015)
- [Ups and Downs: Modeling the Visual Evolution of Fashion Trends with One-Class Collaborative Filtering](https://mlsanity.com/paper/1602.01585/) (2016)
- [GeoDiff: a Geometric Diffusion Model for Molecular Conformation Generation](https://mlsanity.com/paper/2203.02923/) (2022)
- [Personalized Top-N Sequential Recommendation via Convolutional Sequence Embedding](https://mlsanity.com/paper/1809.07426/) (2018)
- [Recommendation as Language Processing (RLP): A Unified Pretrain, Personalized Prompt & Predict Paradigm (P5)](https://mlsanity.com/paper/2203.13366/) (2022)
- [Recommender Systems with Generative Retrieval](https://mlsanity.com/paper/2305.05065/) (2023)
- [Adapting Large Language Models by Integrating Collaborative Semantics for Recommendation](https://mlsanity.com/paper/2311.09049/) (2023)
- [Hierarchical Gating Networks for Sequential Recommendation](https://mlsanity.com/paper/1906.09217/) (2019)
- [Filter-enhanced MLP is All You Need for Sequential Recommendation](https://mlsanity.com/paper/2202.13556/) (2022)
- [Large Language Models for Generative Recommendation: A Survey and Visionary Discussions](https://mlsanity.com/paper/2309.01157/) (2023)
- [LLaDA-Rec: Discrete Diffusion for Parallel Semantic ID Generation in Generative Recommendation](https://mlsanity.com/paper/2511.06254/) (2025)
- [Preference Diffusion for Recommendation](https://mlsanity.com/paper/2410.13117/) (2024)
- [Unleash LLMs Potential for Sequential Recommendation by Coordinating Dual Dynamic Index Mechanism](https://mlsanity.com/paper/2409.09253/) (2024)
- [Masked Diffusion for Generative Recommendation](https://mlsanity.com/paper/2511.23021/) (2025)
- [Fading to Grow: Growing Preference Ratios via Preference Fading Discrete Diffusion for Recommendation](https://mlsanity.com/paper/2509.26063/) (2025)
- [Echoes in Filter Bubble: Diagnosing and Curing Popularity Bias in Generative Recommenders](https://mlsanity.com/paper/2605.16825/) (2026)

## Built on by (most cited first, 1 of 1)

- [TimeRoute: Time-Aware Modality Routing and Diffusion for Multi-Modal Recommendation](https://mlsanity.com/paper/2608.10983/) (2026)

## Abstract (arXiv)

Recently, Generative Recommenders (GRs) have emerged as a transformative recommendation paradigm by replacing traditional item IDs with semantic indices (SIDs). Owing to the exceptional generative capabilities of diffusion models, a few pioneering works explore developing GRs with diffusion architectures as the backbone. However, a fatal limitation of existing diffusion-based GRs is that the diffusion process applies uniformly to all items within the historical interactions. In contrast, the user preference is shaped by multifaceted time-evolving factors and thus exhibits a non-stationary distribution in the temporal aspect. To bridge this gap, this study proposes a novel GR framework, named TDPM, by designing the time-aware diffusion on SID tokens. Specifically, TDPM explicitly integrates the impact of time-evolving user preferences into the diffusion process. In detail, the user preference is disentangled into (i) the period preference, which remains consistent over a long time-span, and (ii) the point preference, which is triggered by recent focal events. Extensive experiments on three public real-world datasets demonstrate the significant superiority of TDPM over the state-of-the-art baselines. TDPM achieves average improvements of up to 29.21% and 25.45% in terms of HR@20 and NDCG@20, respectively. The ablation study further underscores the necessity of time-aware token diffusion in diffusion-based GRs.