# ViASNet: A Video Ad Saliency Network for Predicting Dynamic Saliency and Viewer Engagement

arXiv: https://arxiv.org/abs/2605.29302 · HTML: https://mlsanity.com/paper/2605.29302/

## Key facts

- No citing papers in the map yet (data through 14 Oct 2026).
- Builds on 40 of its 165 references that are in the map.
- First posted on arXiv 28 May 2026.

## Builds on (most cited first, 30 of 40)

- [Attention Is All You Need](https://mlsanity.com/paper/1706.03762/) (2017)
- [Deep Residual Learning for Image Recognition](https://mlsanity.com/paper/1512.03385/) (2015)
- [U-Net: Convolutional Networks for Biomedical Image Segmentation](https://mlsanity.com/paper/1505.04597/) (2015)
- [Very Deep Convolutional Networks for Large-Scale Image Recognition](https://mlsanity.com/paper/1409.1556/) (2014)
- [Feature Pyramid Networks for Object Detection](https://mlsanity.com/paper/1612.03144/) (2016)
- [DistilBERT, a distilled version of BERT: smaller, faster, cheaper and lighter](https://mlsanity.com/paper/1910.01108/) (2019)
- [Qwen3-VL Technical Report](https://mlsanity.com/paper/2511.21631/) (2025)
- [Convolutional LSTM Network: A Machine Learning Approach for Precipitation Nowcasting](https://mlsanity.com/paper/1506.04214/) (2015)
- [Rethinking Spatiotemporal Feature Learning: Speed-Accuracy Trade-offs in Video Classification](https://mlsanity.com/paper/1712.04851/) (2017)
- [What do different evaluation metrics tell us about saliency models?](https://mlsanity.com/paper/1604.03605/) (2016)
- [Railroad is not a Train: Saliency as Pseudo-pixel Supervision for Weakly Supervised Semantic Segmentation](https://mlsanity.com/paper/2105.08965/) (2021)
- [Actor-Context-Actor Relation Network for Spatio-Temporal Action Localization](https://mlsanity.com/paper/2006.07976/) (2020)
- [Unified Image and Video Saliency Modeling](https://mlsanity.com/paper/2003.05477/) (2020)
- [Deep Visual Attention Prediction](https://mlsanity.com/paper/1705.02544/) (2017)
- [Revisiting Video Saliency: A Large-scale Benchmark and a New Model](https://mlsanity.com/paper/1801.07424/) (2018)
- [SalGAN: Visual Saliency Prediction with Generative Adversarial Networks](https://mlsanity.com/paper/1701.01081/) (2017)
- [Deep Gaze I: Boosting Saliency Prediction with Feature Maps Trained on ImageNet](https://mlsanity.com/paper/1411.1045/) (2014)
- [TASED-Net: Temporally-Aggregating Spatial Encoder-Decoder Network for Video Saliency Detection](https://mlsanity.com/paper/1908.05786/) (2019)
- [Joint Learning of Saliency Detection and Weakly Supervised Semantic Segmentation](https://mlsanity.com/paper/1909.04161/) (2019)
- [DeepGaze IIE: Calibrated prediction in and out-of-domain for state-of-the-art saliency modeling](https://mlsanity.com/paper/2105.12441/) (2021)
- [DeepGaze II: Reading fixations from deep features trained on object recognition](https://mlsanity.com/paper/1610.01563/) (2016)
- [DeepFix: A Fully Convolutional Neural Network for predicting Human Eye Fixations](https://mlsanity.com/paper/1510.02927/) (2015)
- [ViNet: Pushing the limits of Visual Modality for Audio-Visual Saliency Prediction](https://mlsanity.com/paper/2012.06170/) (2020)
- [Shallow and Deep Convolutional Networks for Saliency Prediction](https://mlsanity.com/paper/1603.00845/) (2016)
- [Gazeformer: Scalable, Effective and Fast Prediction of Goal-Directed Human Attention](https://mlsanity.com/paper/2303.15274/) (2023)
- [Actions in the Eye: Dynamic Gaze Datasets and Learnt Saliency Models for Visual Recognition](https://mlsanity.com/paper/1312.7570/) (2013)
- [Temporal-Spatial Feature Pyramid for Video Saliency Detection](https://mlsanity.com/paper/2105.04213/) (2021)
- [Predicting Video Saliency with Object-to-Motion CNN and Two-layer Convolutional LSTM](https://mlsanity.com/paper/1709.06316/) (2017)
- [Recurrent Mixture Density Network for Spatiotemporal Visual Attention](https://mlsanity.com/paper/1603.08199/) (2016)
- [CASP-Net: Rethinking Video Saliency Prediction from an Audio-VisualConsistency Perceptual Perspective](https://mlsanity.com/paper/2303.06357/) (2023)

## Abstract (arXiv)

The digital media landscape has seen a pervasive shift toward short-form video advertising on TV, social media and e-commerce platforms. The present study focuses on deep saliency prediction for short-form video advertising. Deep saliency models have been used to generate predictions of human eye fixation patterns with the purpose of enhancing user interaction with digital technology and optimizing its design. For video ads, dynamic saliency maps capture where and when viewers are looking, revealing why video ads are effective, and how their content should be optimized. We develop and test a new deep dynamic saliency prediction model called ViASNet (Video Ad Saliency Network), which has an architecture founded on the 3D U-Net, and accommodates the influence of audio and the semantic meaning of scenes. We assess the model's performance on 151 video ads, each seen by about 20 viewers wile their eye movements were tracked, and explore the critical factors influencing model performance through ablation experiments. We calculate the entropy of the predicted saliency maps frame-by-frame as a diagnostic tool to identify ads and scenes that fail to engage viewers, and illustrate its use on test data of 15 unseen ads. Our study reveals that ad design and testing can be sped up considerably through automated systems built on deep saliency models such as ViASNet.