# Persona Prompting in Multimodal Urban Perception: Descriptive Convergence and Interpretive Variation

arXiv: https://arxiv.org/abs/2605.29064 · HTML: https://mlsanity.com/paper/2605.29064/

## Key facts

- No citing papers in the map yet (data through 14 Oct 2026).
- Placed in VLM benchmarks and visual reasoning, one of 16 directions in Multimodal LLMs / vision-language models.
- Builds on 9 of its 22 references that are in the map.
- First posted on arXiv 27 May 2026.

## Placed in

- Multimodal LLMs / vision-language models / [VLM benchmarks and visual reasoning](https://mlsanity.com/mllm/vlm-benchmarks-and-visual-reasoning/)

## Builds on (most cited first, 9 of 9)

- [Out of One, Many: Using Language Models to Simulate Human Samples](https://mlsanity.com/paper/2209.06899/) (2022)
- [Using Large Language Models to Simulate Multiple Humans and Replicate Human Subject Studies](https://mlsanity.com/paper/2208.10264/) (2022)
- [Quantifying the Persona Effect in LLM Simulations](https://mlsanity.com/paper/2402.10811/) (2024)
- [Large language models that replace human participants can harmfully misportray and flatten identity groups](https://mlsanity.com/paper/2402.01908/) (2024)
- [Sensitivity, Performance, Robustness: Deconstructing the Effect of Sociodemographic Prompting](https://mlsanity.com/paper/2309.07034/) (2023)
- [FLAME: Learning to Navigate with Multimodal LLM in Urban Environments](https://mlsanity.com/paper/2408.11051/) (2024)
- [Are LLMs Empathetic to All? Investigating the Influence of Multi-Demographic Personas on a Model's Empathy](https://mlsanity.com/paper/2510.10328/) (2025)
- [UrbanFeel: A Comprehensive Benchmark for Temporal and Perceptual Understanding of City Scenes through Human Perspective](https://mlsanity.com/paper/2509.22228/) (2025)
- [Stable Behavior, Limited Variation: Persona Validity in LLM Agents for Urban Sentiment Perception](https://mlsanity.com/paper/2604.28048/) (2026)

## Abstract (arXiv)

This study examines how persona prompting shapes language generated by two multimodal large language models in urban perception, a setting for examining subjective interpretations of shared visual evidence. We organize outputs into three functional layers: descriptive grounding (captions), intermediate semantic layer (perception tags), and interpretive framing (justifications). Using approximately 60,000 persona-conditioned annotations from each of two MLLMs, Qwen3-VL and Gemma4, we find that captions converge strongly across persona profiles and show only small attribute-associated differences. Justifications vary substantially more: economic status produces the largest difference in both models, with political orientation and personality also prominent. Paired image-level comparisons confirm larger justification than caption differences for these three attributes. For perception tags, personas sharing the same attribute level produce more similar tag sets than personas with different attribute levels, with the largest separation observed for economic status. Exploratory topic analysis further suggests persona-specific evaluative emphasis. Across models, profile-pair similarity patterns are strongly correlated for all three output types, although agreement is lowest for justifications. Overall, persona prompting affects interpretive framing more strongly than descriptive grounding.