# FLUID: From Ephemeral IDs to Multimodal Semantic Codes for Industrial-Scale Livestreaming Recommendation

arXiv: https://arxiv.org/abs/2605.21832 · HTML: https://mlsanity.com/paper/2605.21832/

## Key facts

- No citing papers in the map yet (data through 14 Oct 2026).
- Builds on 30 of its 47 references that are in the map.
- First posted on arXiv 20 May 2026.

## Builds on (most cited first, 30 of 30)

- [Representation Learning with Contrastive Predictive Coding](https://mlsanity.com/paper/1807.03748/) (2018)
- [Scaling Up Visual and Vision-Language Representation Learning With Noisy Text Supervision](https://mlsanity.com/paper/2102.05918/) (2021)
- [Qwen3 Embedding: Advancing Text Embedding and Reranking Through Foundation Models](https://mlsanity.com/paper/2506.05176/) (2025)
- [SigLIP 2: Multilingual Vision-Language Encoders with Improved Semantic Understanding, Localization, and Dense Features](https://mlsanity.com/paper/2502.14786/) (2025)
- [Self-Attentive Sequential Recommendation](https://mlsanity.com/paper/1808.09781/) (2018)
- [BERT4Rec: Sequential Recommendation with Bidirectional Encoder Representations from Transformer](https://mlsanity.com/paper/1904.06690/) (2019)
- [Wide & Deep Learning for Recommender Systems](https://mlsanity.com/paper/1606.07792/) (2016)
- [DeepFM: A Factorization-Machine based Neural Network for CTR Prediction](https://mlsanity.com/paper/1703.04247/) (2017)
- [Deep & Cross Network for Ad Click Predictions](https://mlsanity.com/paper/1708.05123/) (2017)
- [Deep Interest Evolution Network for Click-Through Rate Prediction](https://mlsanity.com/paper/1809.03672/) (2018)
- [Long-CLIP: Unlocking the Long-Text Capability of CLIP](https://mlsanity.com/paper/2403.15378/) (2024)
- [VLM2Vec: Training Vision-Language Models for Massive Multimodal Embedding Tasks](https://mlsanity.com/paper/2410.05160/) (2024)
- [Actions Speak Louder than Words: Trillion-Parameter Sequential Transducers for Generative Recommendations](https://mlsanity.com/paper/2402.17152/) (2024)
- [OneRec: Unifying Retrieve and Rank with Generative Recommender and Iterative Preference Alignment](https://mlsanity.com/paper/2502.18965/) (2025)
- [GME: Improving Universal Multimodal Retrieval by Multimodal LLMs](https://mlsanity.com/paper/2412.16855/) (2024)
- [Where to Go Next for Recommender Systems? ID- vs. Modality-based Recommender Models Revisited](https://mlsanity.com/paper/2303.13835/) (2023)
- [VLM2Vec-V2: Advancing Multimodal Embedding for Videos, Images, and Visual Documents](https://mlsanity.com/paper/2507.04590/) (2025)
- [Wukong: Towards a Scaling Law for Large-Scale Recommendation](https://mlsanity.com/paper/2403.02545/) (2024)
- [Better Generalization with Semantic IDs: A Case Study in Ranking for Recommendations](https://mlsanity.com/paper/2306.08121/) (2023)
- [NoteLLM-2: Multimodal Large Representation Models for Recommendation](https://mlsanity.com/paper/2405.16789/) (2024)
- [MetaEmbed: Scaling Multimodal Retrieval at Test-Time with Flexible Late Interaction](https://mlsanity.com/paper/2509.18095/) (2025)
- [Enhancing Taobao Display Advertising with Multimodal Representations: Challenges, Approaches and Insights](https://mlsanity.com/paper/2407.19467/) (2024)
- [AlignRec: Aligning and Training in Multimodal Recommendations](https://mlsanity.com/paper/2403.12384/) (2024)
- [MoCa: Modality-aware Continual Pre-training Makes Better Bidirectional Multimodal Embeddings](https://mlsanity.com/paper/2506.23115/) (2025)
- [Enhancing Embedding Representation Stability in Recommendation Systems with Semantic ID](https://mlsanity.com/paper/2504.02137/) (2025)
- [Hiformer: Heterogeneous Feature Interactions Learning with Transformers for Recommender Systems](https://mlsanity.com/paper/2311.05884/) (2023)
- [FLAME: Frozen Large Language Models Enable Data-Efficient Language-Image Pre-training](https://mlsanity.com/paper/2411.11927/) (2024)
- [DAS: Dual-Aligned Semantic IDs Empowered Industrial Recommender System](https://mlsanity.com/paper/2508.10584/) (2025)
- [Zenith: Scaling up Ranking Models for Billion-scale Livestreaming Recommendation](https://mlsanity.com/paper/2601.21285/) (2026)
- [SARM: LLM-Augmented Semantic Anchor for End-to-End Live-Streaming Ranking](https://mlsanity.com/paper/2602.09401/) (2026)

## Abstract (arXiv)

Modern recommender systems rely heavily on ID-based collaborative filtering: each item is represented by a unique ID embedding that accumulates collaborative signals from user interactions. Livestreaming recommendation, however, faces a unique challenge in this paradigm: a live room typically broadcasts for only tens of minutes, so its item ID remains poorly learned in a persistent cold-start state and ID-centric ranking models fail to generalize. We present FLUID, the first framework to fully retire the candidate-side item ID from a production-scale livestreaming ranker. FLUID introduces a cross-domain multimodal encoder, jointly trained on short videos and livestreams, to produce discrete hierarchical semantic codes, called LUCID, for content-based item characterization. To adapt the ranker to LUCID, FLUID further employs a staged warmup scheme: it first incorporates cold, slice-level LUCID as an independent token alongside the ID embedding, and then replaces the ID embedding with warm, room-level LUCID before online incremental training. Deployed on our industrial livestreaming recommenders with a cross-platform combined user base of over one billion globally, FLUID delivers significant online gains of +0.55% Quality Watch Duration, +2.05% Cold-Start Room Views, and +0.05% Active Hours.