# EcoGEO: Trajectory-Aware Evidence Ecosystems for Web-Enabled LLM Search Agents

arXiv: https://arxiv.org/abs/2605.12887 · HTML: https://mlsanity.com/paper/2605.12887/

## Key facts

- Cited by 3 papers in the map (data through 14 Oct 2026).
- Placed in Web, search, and research agents, one of 16 directions in LLM agents and tool use.
- Builds on 21 of its 39 references that are in the map.
- First posted on arXiv 13 May 2026.

## Placed in

- LLM agents and tool use / [Web, search, and research agents](https://mlsanity.com/agents/web-search-and-research-agents/)

## Builds on (most cited first, 21 of 21)

- [Retrieval-Augmented Generation for Knowledge-Intensive NLP Tasks](https://mlsanity.com/paper/2005.11401/) (2020)
- [WebArena: A Realistic Web Environment for Building Autonomous Agents](https://mlsanity.com/paper/2307.13854/) (2023)
- [Self-RAG: Learning to Retrieve, Generate, and Critique through Self-Reflection](https://mlsanity.com/paper/2310.11511/) (2023)
- [Search-R1: Training LLMs to Reason and Leverage Search Engines with Reinforcement Learning](https://mlsanity.com/paper/2503.09516/) (2025)
- [Mind2Web: Towards a Generalist Agent for the Web](https://mlsanity.com/paper/2306.06070/) (2023)
- [BrowseComp: A Simple Yet Challenging Benchmark for Browsing Agents](https://mlsanity.com/paper/2504.12516/) (2025)
- [A Survey on Large Language Models for Recommendation](https://mlsanity.com/paper/2305.19860/) (2023)
- [WebWalker: Benchmarking LLMs in Web Traversal](https://mlsanity.com/paper/2501.07572/) (2025)
- [From Web Search towards Agentic Deep Research: Incentivizing Search with Reasoning Agents](https://mlsanity.com/paper/2506.18959/) (2025)
- [Manipulating Large Language Models to Increase Product Visibility](https://mlsanity.com/paper/2404.07981/) (2024)
- [FlippedRAG: Black-Box Opinion Manipulation Adversarial Attacks to Retrieval-Augmented Generation Models](https://mlsanity.com/paper/2501.02968/) (2025)
- [Generative Engine Optimization: How to Dominate AI Search](https://mlsanity.com/paper/2509.08919/) (2025)
- [Unsafe LLM-Based Search: Quantitative Analysis and Mitigation of Safety Risks in AI Web Search](https://mlsanity.com/paper/2502.04951/) (2025)
- [What Generative Search Engines Like and How to Optimize Web Content Cooperatively](https://mlsanity.com/paper/2510.11438/) (2025)
- [MCFEND: A Multi-source Benchmark Dataset for Chinese Fake News Detection](https://mlsanity.com/paper/2403.09092/) (2024)
- [E-GEO: A Testbed for Generative Engine Optimization in E-Commerce](https://mlsanity.com/paper/2511.20867/) (2025)
- [Source Coverage and Citation Bias in LLM-based vs. Traditional Search Engines](https://mlsanity.com/paper/2512.09483/) (2025)
- [SAGEO Arena: A Realistic Environment for Evaluating Search-Augmented Generative Engine Optimization](https://mlsanity.com/paper/2602.12187/) (2026)
- [White Hat Search Engine Optimization using Large Language Models](https://mlsanity.com/paper/2502.07315/) (2025)
- [SafeSearch: Automated Red-Teaming of LLM-Based Search Agents](https://mlsanity.com/paper/2509.23694/) (2025)
- [Controlling Output Rankings in Generative Engines for LLM-based Search](https://mlsanity.com/paper/2602.03608/) (2026)

## Built on by (most cited first, 3 of 3)

- [MetaResearcher: Scaling Deep Research via Self-Reflective Reinforcement Learning in Adversarial Virtual Environments](https://mlsanity.com/paper/2606.19893/) (2026)
- [Evaluating Deep-Search Agents under Hierarchical Web Evidence Poisoning](https://mlsanity.com/paper/2609.06027/) (2026)
- [GroundedGEO: Auditing the Evidence Gap in Generative Search Rankings](https://mlsanity.com/paper/2609.25189/) (2026)

## Abstract (arXiv)

Web-enabled LLM agents are changing how online information influences search outcomes. Existing Generative Engine Optimization (GEO) studies mainly focus on individual webpages. However, agentic web search is not a single-document setting: an agent may issue queries, crawl pages, follow links, reformulate searches, and synthesize evidence across multiple browsing steps. Influence therefore depends not only on page content, but also on how pages are organized, connected, and encountered along the agent's browsing trajectory. We study this shift through Ecosystem Generative Engine Optimization (EcoGEO), which treats GEO as an environment-level influence problem for web-enabled LLM agents. To instantiate this perspective, we propose TRACE, a Trajectory-Aware Coordinated Evidence Ecosystem. Given a recommendation query and a fictional target product, our method builds a controlled evidence environment that coordinates an agent-facing navigation entry page with heterogeneous support pages. These pages use shared terminology, internal links, and consistent product attributes to introduce, verify, and reinforce the target product. We evaluate our method on OPR-Bench, a benchmark for open-ended product recommendation. Experiments show that it consistently outperforms page-level GEO baselines in final target recommendation. Trajectory-level metrics further show increased initial target-result crawls, target-specific follow-up searches, and internal-link crawls, suggesting that the gains come from shaping the agent's evidence-acquisition process rather than merely adding more target-related content. Overall, our findings support an ecosystem research paradigm for GEO, where web-enabled LLM agents are studied in relation to the broader evidence environments that guide search, browsing, and answer synthesis.