# Design Your Ad: Personalized Advertising Image and Text Generation with Unified Autoregressive Models

arXiv: https://arxiv.org/abs/2605.12138 · HTML: https://mlsanity.com/paper/2605.12138/

## Key facts

- Cited by 1 papers in the map (data through 14 Oct 2026).
- Builds on 58 of its 77 references that are in the map.
- First posted on arXiv 12 May 2026.

## Builds on (most cited first, 30 of 58)

- [Attention Is All You Need](https://mlsanity.com/paper/1706.03762/) (2017)
- [High-Resolution Image Synthesis with Latent Diffusion Models](https://mlsanity.com/paper/2112.10752/) (2021)
- [GPT-4 Technical Report](https://mlsanity.com/paper/2303.08774/) (2023)
- [Qwen3 Technical Report](https://mlsanity.com/paper/2505.09388/) (2025)
- [DINOv2: Learning Robust Visual Features without Supervision](https://mlsanity.com/paper/2304.07193/) (2023)
- [Hierarchical Text-Conditional Image Generation with CLIP Latents](https://mlsanity.com/paper/2204.06125/) (2022)
- [Qwen2.5-VL Technical Report](https://mlsanity.com/paper/2502.13923/) (2025)
- [Adding Conditional Control to Text-to-Image Diffusion Models](https://mlsanity.com/paper/2302.05543/) (2023)
- [SDXL: Improving Latent Diffusion Models for High-Resolution Image Synthesis](https://mlsanity.com/paper/2307.01952/) (2023)
- [Scaling Rectified Flow Transformers for High-Resolution Image Synthesis](https://mlsanity.com/paper/2403.03206/) (2024)
- [An Empirical Study of Training Self-Supervised Vision Transformers](https://mlsanity.com/paper/2104.02057/) (2021)
- [DINOv3](https://mlsanity.com/paper/2508.10104/) (2025)
- [Reproducible scaling laws for contrastive language-image learning](https://mlsanity.com/paper/2212.07143/) (2022)
- [FLUX.1 Kontext: Flow Matching for In-Context Image Generation and Editing in Latent Space](https://mlsanity.com/paper/2506.15742/) (2025)
- [Pick-a-Pic: An Open Dataset of User Preferences for Text-to-Image Generation](https://mlsanity.com/paper/2305.01569/) (2023)
- [Janus-Pro: Unified Multimodal Understanding and Generation with Data and Model Scaling](https://mlsanity.com/paper/2501.17811/) (2025)
- [Autoregressive Model Beats Diffusion: Llama for Scalable Image Generation](https://mlsanity.com/paper/2406.06525/) (2024)
- [Janus: Decoupling Visual Encoding for Unified Multimodal Understanding and Generation](https://mlsanity.com/paper/2410.13848/) (2024)
- [Imagen Editor and EditBench: Advancing and Evaluating Text-Guided Image Inpainting](https://mlsanity.com/paper/2212.06909/) (2022)
- [Group Robust Preference Optimization in Reward-free RLHF](https://mlsanity.com/paper/2405.20304/) (2024)
- [WISA: World Simulator Assistant for Physics-Aware Text-to-Video Generation](https://mlsanity.com/paper/2503.08153/) (2025)
- [POG: Personalized Outfit Generation for Fashion Recommendation at Alibaba iFashion](https://mlsanity.com/paper/1905.01866/) (2019)
- [ControlVAR: Exploring Controllable Visual Autoregressive Modeling](https://mlsanity.com/paper/2406.09750/) (2024)
- [ControlAR: Controllable Image Generation with Autoregressive Models](https://mlsanity.com/paper/2410.02705/) (2024)
- [PosterMaker: Towards High-Quality Product Poster Generation with Accurate Text Rendering](https://mlsanity.com/paper/2504.06632/) (2025)
- [AutoPoster: A Highly Automatic and Content-aware Design System for Advertising Poster Generation](https://mlsanity.com/paper/2308.01095/) (2023)
- [Relation-Aware Diffusion Model for Controllable Poster Layout Generation](https://mlsanity.com/paper/2306.09086/) (2023)
- [Lumina-mGPT 2.0: Stand-Alone AutoRegressive Image Modeling](https://mlsanity.com/paper/2507.17801/) (2025)
- [CAR: Controllable Autoregressive Modeling for Visual Generation](https://mlsanity.com/paper/2410.04671/) (2024)
- [Attribute Alignment: Controlling Text Generation from Pre-trained Language Models](https://mlsanity.com/paper/2103.11070/) (2021)

## Built on by (most cited first, 1 of 1)

- [InnoText: A Unified Model for Visual Text Generation and Editing](https://mlsanity.com/paper/2607.22101/) (2026)

## Abstract (arXiv)

Generating realistic and user-preferred advertisements is a key challenge in e-commerce. Existing approaches utilize multiple independent models driven by click-through-rate (CTR) to controllably create attractive image or text advertisements. However, their pipelines lack cross-modal perception and rely on CTR that only reflects average preferences. Therefore, we explore jointly generating personalized image-text advertisements from historical click behaviors. We first design a Unified Advertisement Generative model (Uni-AdGen) that employs a single autoregressive framework to produce both advertising images and texts. By incorporating a foreground perception module and instruction tuning, Uni-AdGen enhances the realism of the generated content. To further personalize advertisements, we equip Uni-AdGen with a coarse-to-fine preference understanding module that effectively captures user interests from noisy multimodal historical behaviors to drive personalized generation. Additionally, we construct the first large-scale Personalized Advertising image-text dataset (PAd1M) and introduce a Product Background Similarity (PBS) metric to facilitate training and evaluation. Extensive experiments show that our method outperforms baselines in general and personalized advertisement generation. Our project is available at https://github.com/JD-GenX/Uni-AdGen.