# A Cascaded Generative Approach for e-Commerce Recommendations

arXiv: https://arxiv.org/abs/2605.11118 · HTML: https://mlsanity.com/paper/2605.11118/

## Key facts

- No citing papers in the map yet (data through 14 Oct 2026).
- Builds on 9 of its 19 references that are in the map.
- First posted on arXiv 11 May 2026.

## Builds on (most cited first, 9 of 9)

- [Training language models to follow instructions with human feedback](https://mlsanity.com/paper/2203.02155/) (2022)
- [The Llama 3 Herd of Models](https://mlsanity.com/paper/2407.21783/) (2024)
- [LoRA: Low-Rank Adaptation of Large Language Models](https://mlsanity.com/paper/2106.09685/) (2021)
- [Distilling the Knowledge in a Neural Network](https://mlsanity.com/paper/1503.02531/) (2015)
- [Judging LLM-as-a-Judge with MT-Bench and Chatbot Arena](https://mlsanity.com/paper/2306.05685/) (2023)
- [DeBERTaV3: Improving DeBERTa using ELECTRA-Style Pre-Training with Gradient-Disentangled Embedding Sharing](https://mlsanity.com/paper/2111.09543/) (2021)
- [A Survey on Generative Recommendation: Data, Model, and Tasks](https://mlsanity.com/paper/2510.27157/) (2025)
- [Prompt-to-Slate: Diffusion Models for Prompt-Conditioned Slate Generation](https://mlsanity.com/paper/2408.06883/) (2024)
- [Evaluating Podcast Recommendations with Profile-Aware LLM-as-a-Judge](https://mlsanity.com/paper/2508.08777/) (2025)

## Abstract (arXiv)

Personalized storefronts in large e-commerce marketplaces are often assembled from many independent components: static themes per page section ("placement"), retrieval systems to fetch eligible products per placement, and pointwise rankers to order content. While effective in optimizing for aggregate preferences, this paradigm is rigid and can limit personalization and semantic cohesion across the page. This makes it poorly suited to support dynamic objectives and merchandising requirements over time. To address this, we introduce a cascaded merchandising framework that decomposes storefront construction into two generative tasks: (i) placement-level theme generation and (ii) constrained keyword generation per placement to power product retrieval. Teacher-student fine-tuning is leveraged to improve scalability of this framework under production latency and cost constraints. Fine-tuned model ablations are shown to approach closed-weight LLM performance. We further contribute frameworks for AI-driven content evaluation and quality filtering, enabling safe and automated deployment of dynamic content at scale. Generative output is fused with traditional ranking models to preserve hybrid infrastructure. In online experiments, this framework yields an estimated +2.7% lift in cart adds per page view over a strong baseline.