# TourMart: A Parametric Audit Instrument for Commission Steering in LLM Travel Agents

arXiv: https://arxiv.org/abs/2605.10440 · HTML: https://mlsanity.com/paper/2605.10440/

## Key facts

- No citing papers in the map yet (data through 14 Oct 2026).
- Placed in Financial trading and forecasting agents, one of 16 directions in LLM agents and tool use.
- Builds on 33 of its 58 references that are in the map.
- First posted on arXiv 11 May 2026.

## Placed in

- LLM agents and tool use / [Financial trading and forecasting agents](https://mlsanity.com/agents/financial-trading-and-forecasting-agents/)

## Builds on (most cited first, 30 of 33)

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- [Cooperation, Competition, and Maliciousness: LLM-Stakeholders Interactive Negotiation](https://mlsanity.com/paper/2309.17234/) (2023)
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- [Joint Multisided Exposure Fairness for Recommendation](https://mlsanity.com/paper/2205.00048/) (2022)
- [TripCraft: A Benchmark for Spatio-Temporally Fine Grained Travel Planning](https://mlsanity.com/paper/2502.20508/) (2025)
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- [An Ontology of Dark Patterns Knowledge: Foundations, Definitions, and a Pathway for Shared Knowledge-Building](https://mlsanity.com/paper/2309.09640/) (2023)

## Abstract (arXiv)

Online travel agents (Booking, Trip.com, Expedia) have replaced ranked-list interfaces with conversational LLM agents that compress many options into one sentence of advice. Each booking earns the OTA commission and different suppliers pay different rates: the agent has a structural incentive to favor higher-margin recommendations. Whether any deployed agent does this, and by how much, no one can currently measure. Disclosure banners, conversion A/B testing, UI dark-pattern taxonomies, and generic LLM safety scores were built for older interfaces and miss the prose-recommendation surface where the steering happens. We propose TourMart, an applied intelligent-system audit instrument for LLM-OTA commission governance. Two governance levers -- lambda (gain on message-induced perception in the traveler's accept/reject decision) and kappa (budget-normalized cap on how far the message can shift perceived welfare) -- drive a paired counterfactual: holding the traveler and bundle fixed, the steering delta is read off between a commission-aware prompt and a minimum-disclosure factual template. A symmetric six-gate producer audit separates LLM-engineering failures (template collapse, refusal, internal-ID leakage) from genuine commercial steering. At deployed (lambda=1, kappa=0.05), a Qwen-14B reader shows +7.69pp steering (exact McNemar p=0.003); a Llama-3.1-8B reader shows +3.50pp in the same direction at n=143, with an extended-n supplement (n=270) confirming significance (+2.96pp, p=0.008). Across the (lambda, kappa) grid both arms pass family-wise scenario-clustered correction (p<0.001 / p=0.008). TourMart outputs a sentence a compliance report can quote: "at this deployment, 7.7 extra commission-steered recommendations per 100 paired traveler sessions."