# Who Defines Fairness? Target-Based Prompting for Demographic Representation in Generative Models

arXiv: https://arxiv.org/abs/2604.21036 · HTML: https://mlsanity.com/paper/2604.21036/

## Key facts

- Cited by 1 papers in the map (data through 14 Oct 2026).
- Placed in Image generation, text-to-image and editing, one of 14 directions in Diffusion models.
- Builds on 24 of its 40 references that are in the map.
- First posted on arXiv 22 Apr 2026.

## Placed in

- Diffusion models / [Image generation, text-to-image and editing](https://mlsanity.com/diffusion/image-generation-text-to-image-and-editing/)

## Builds on (most cited first, 24 of 24)

- [Denoising Diffusion Probabilistic Models](https://mlsanity.com/paper/2006.11239/) (2020)
- [Score-Based Generative Modeling through Stochastic Differential Equations](https://mlsanity.com/paper/2011.13456/) (2020)
- [Hierarchical Text-Conditional Image Generation with CLIP Latents](https://mlsanity.com/paper/2204.06125/) (2022)
- [Photorealistic Text-to-Image Diffusion Models with Deep Language Understanding](https://mlsanity.com/paper/2205.11487/) (2022)
- [Zero-Shot Text-to-Image Generation](https://mlsanity.com/paper/2102.12092/) (2021)
- [A Survey on Bias and Fairness in Machine Learning](https://mlsanity.com/paper/1908.09635/) (2019)
- [Generative Adversarial Text to Image Synthesis](https://mlsanity.com/paper/1605.05396/) (2016)
- [Easily Accessible Text-to-Image Generation Amplifies Demographic Stereotypes at Large Scale](https://mlsanity.com/paper/2211.03759/) (2022)
- [DALL-Eval: Probing the Reasoning Skills and Social Biases of Text-to-Image Generation Models](https://mlsanity.com/paper/2202.04053/) (2022)
- [Stable Bias: Analyzing Societal Representations in Diffusion Models](https://mlsanity.com/paper/2303.11408/) (2023)
- [Fair Diffusion: Instructing Text-to-Image Generation Models on Fairness](https://mlsanity.com/paper/2302.10893/) (2023)
- [Social Biases through the Text-to-Image Generation Lens](https://mlsanity.com/paper/2304.06034/) (2023)
- [How well can Text-to-Image Generative Models understand Ethical Natural Language Interventions?](https://mlsanity.com/paper/2210.15230/) (2022)
- [Diversity in Faces](https://mlsanity.com/paper/1901.10436/) (2019)
- [Survey of Bias In Text-to-Image Generation: Definition, Evaluation, and Mitigation](https://mlsanity.com/paper/2404.01030/) (2024)
- [OpenBias: Open-set Bias Detection in Text-to-Image Generative Models](https://mlsanity.com/paper/2404.07990/) (2024)
- [TIBET: Identifying and Evaluating Biases in Text-to-Image Generative Models](https://mlsanity.com/paper/2312.01261/) (2023)
- [How Do Fairness Definitions Fare? Examining Public Attitudes Towards Algorithmic Definitions of Fairness](https://mlsanity.com/paper/1811.03654/) (2018)
- ['Person' == Light-skinned, Western Man, and Sexualization of Women of Color: Stereotypes in Stable Diffusion](https://mlsanity.com/paper/2310.19981/) (2023)
- [Stable Diffusion Exposed: Gender Bias from Prompt to Image](https://mlsanity.com/paper/2312.03027/) (2023)
- [Would Deep Generative Models Amplify Bias in Future Models?](https://mlsanity.com/paper/2404.03242/) (2024)
- [Rethinking Training for De-biasing Text-to-Image Generation: Unlocking the Potential of Stable Diffusion](https://mlsanity.com/paper/2408.12692/) (2024)
- [The Pursuit of Fairness in Artificial Intelligence Models: A Survey](https://mlsanity.com/paper/2403.17333/) (2024)
- [Debiasing Diffusion Model: Enhancing Fairness through Latent Representation Learning in Stable Diffusion Model](https://mlsanity.com/paper/2503.12536/) (2025)

## Built on by (most cited first, 1 of 1)

- [Who Should Be Generated? Justifying Demographic Targets in Open-Ended Generation](https://mlsanity.com/paper/2608.02551/) (2026)

## Abstract (arXiv)

Text-to-image(T2I) models like Stable Diffusion and DALL-E have made generative AI widely accessible, yet recent studies reveal that these systems often replicate societal biases, particularly in how they depict demographic groups across professions. Prompts such as 'doctor' or 'CEO' frequently yield lighter-skinned outputs, while lower-status roles like 'janitor' show more diversity, reinforcing stereotypes. Existing mitigation methods typically require retraining or curated datasets, making them inaccessible to most users. We propose a lightweight, inference-time framework that mitigates representational bias through prompt-level intervention without modifying the underlying model. Instead of assuming a single definition of fairness, our approach allows users to select among multiple fairness specifications-ranging from simple choices such as a uniform distribution to more complex definitions informed by a large language model(LLM) that cites sources and provides confidence estimates. These distributions guide the construction of demographic specific prompt variants in the corresponding proportions, and we evaluate alignment by auditing adherence to the declared target and measuring the resulting skin tone distribution rather than assuming uniformity as 'fairness'. Across 36 prompts spanning 30 occupations and 6 non-occupational contexts, our method shifts observed skin-tone outcomes in directions consistent with the declared target, and reduces deviation from targets when the target is defined directly in skin-tone space(fallback). This work demonstrates how fairness interventions can be made transparent, controllable, and usable at inference time, directly empowering users of generative AI.