# Aligning Recommendations with User Popularity Preferences

arXiv: https://arxiv.org/abs/2604.01036 · HTML: https://mlsanity.com/paper/2604.01036/

## Key facts

- No citing papers in the map yet (data through 14 Oct 2026).
- Builds on 51 of its 85 references that are in the map.
- First posted on arXiv 1 Apr 2026.

## Builds on (most cited first, 30 of 51)

- [Adam: A Method for Stochastic Optimization](https://mlsanity.com/paper/1412.6980/) (2014)
- [On Calibration of Modern Neural Networks](https://mlsanity.com/paper/1706.04599/) (2017)
- [Sparse Autoencoders Find Highly Interpretable Features in Language Models](https://mlsanity.com/paper/2309.08600/) (2023)
- [Understanding intermediate layers using linear classifier probes](https://mlsanity.com/paper/1610.01644/) (2016)
- [Inference-Time Intervention: Eliciting Truthful Answers from a Language Model](https://mlsanity.com/paper/2306.03341/) (2023)
- [Self-Attentive Sequential Recommendation](https://mlsanity.com/paper/1808.09781/) (2018)
- [Neural Collaborative Filtering](https://mlsanity.com/paper/1708.05031/) (2017)
- [Refusal in Language Models Is Mediated by a Single Direction](https://mlsanity.com/paper/2406.11717/) (2024)
- [BERT4Rec: Sequential Recommendation with Bidirectional Encoder Representations from Transformer](https://mlsanity.com/paper/1904.06690/) (2019)
- [Language (Technology) is Power: A Critical Survey of "Bias" in NLP](https://mlsanity.com/paper/2005.14050/) (2020)
- [Personalized Top-N Sequential Recommendation via Convolutional Sequence Embedding](https://mlsanity.com/paper/1809.07426/) (2018)
- [Accurate Uncertainties for Deep Learning Using Calibrated Regression](https://mlsanity.com/paper/1807.00263/) (2018)
- [Measurement and Fairness](https://mlsanity.com/paper/1912.05511/) (2019)
- [In-context Vectors: Making In Context Learning More Effective and Controllable Through Latent Space Steering](https://mlsanity.com/paper/2311.06668/) (2023)
- [Recommender Systems with Generative Retrieval](https://mlsanity.com/paper/2305.05065/) (2023)
- [Actions Speak Louder than Words: Trillion-Parameter Sequential Transducers for Generative Recommendations](https://mlsanity.com/paper/2402.17152/) (2024)
- [Improving Instruction-Following in Language Models through Activation Steering](https://mlsanity.com/paper/2410.12877/) (2024)
- [Personalized Steering of Large Language Models: Versatile Steering Vectors Through Bi-directional Preference Optimization](https://mlsanity.com/paper/2406.00045/) (2024)
- [Distribution Calibration for Regression](https://mlsanity.com/paper/1905.06023/) (2019)
- [Evaluating and Calibrating Uncertainty Prediction in Regression Tasks](https://mlsanity.com/paper/1905.11659/) (2019)
- [Managing Popularity Bias in Recommender Systems with Personalized Re-ranking](https://mlsanity.com/paper/1901.07555/) (2019)
- [Translation-based Recommendation](https://mlsanity.com/paper/1707.02410/) (2017)
- [The Hidden Life of Tokens: Reducing Hallucination of Large Vision-Language Models via Visual Information Steering](https://mlsanity.com/paper/2502.03628/) (2025)
- [Position: Evaluating Generative AI Systems Is a Social Science Measurement Challenge](https://mlsanity.com/paper/2502.00561/) (2025)
- [PinnerFormer: Sequence Modeling for User Representation at Pinterest](https://mlsanity.com/paper/2205.04507/) (2022)
- [Spectral Editing of Activations for Large Language Model Alignment](https://mlsanity.com/paper/2405.09719/) (2024)
- [A Survey on Popularity Bias in Recommender Systems](https://mlsanity.com/paper/2308.01118/) (2023)
- [User-centered Evaluation of Popularity Bias in Recommender Systems](https://mlsanity.com/paper/2103.06364/) (2021)
- [The Connection Between Popularity Bias, Calibration, and Fairness in Recommendation](https://mlsanity.com/paper/2008.09273/) (2020)
- [Fairness in Recommender Systems: Research Landscape and Future Directions](https://mlsanity.com/paper/2205.11127/) (2022)

## Abstract (arXiv)

Popularity bias is a pervasive problem in recommender systems, where recommendations disproportionately favor popular items. This not only results in "rich-get-richer" dynamics and a homogenization of visible content, but can also lead to misalignment of recommendations with individual users' preferences for popular or niche content. This work studies popularity bias through the lens of user-recommender alignment. To this end, we introduce Popularity Quantile Calibration, a measurement framework that quantifies misalignment between a user's historical popularity preference and the popularity of their recommendations. Building on this notion of popularity alignment, we propose SPREE, an inference-time mitigation method for sequential recommenders based on activation steering. SPREE identifies a popularity direction in representation space and adaptively steers model activations based on an estimate of each user's personal popularity bias, allowing both the direction and magnitude of steering to vary across users. Unlike global debiasing approaches, SPREE explicitly targets alignment rather than uniformly reducing popularity. Experiments across multiple datasets show that SPREE consistently improves user-level popularity alignment while preserving recommendation quality.